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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Account Configuration12%- Mobile Studio configuration and features
- Account hierarchy and business unit setup
- Sender authentication and deliverability management
- User roles, permissions and security settings
Messaging11%- Content personalization and dynamic content
- Cross-channel messaging strategy
- Email, SMS and push message design
- Message delivery and optimization
Automation20%- Journey Builder design and implementation
- Complex automation scenarios and best practices
- Automation Studio activities and workflows
- Scheduling and monitoring automations
Discovery and Architecture16%- Data and segmentation strategy design
- Requirements gathering and analysis
- Solution design and architecture planning
- Long-term solution maintainability and scalability
Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Extension products and integration solutions
- Integration with Salesforce CRM and external systems
- Data model support for personalized messaging
Data Modeling and Management21%- Reporting, tracking and data views
- Data import, export and transformation
- Data extensions, attribute groups and relationships
- Contact configuration and identity management

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q98-Q103):

NEW QUESTION # 98
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

Answer: A


NEW QUESTION # 99
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

Answer: C


NEW QUESTION # 100
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

Answer: B


NEW QUESTION # 101
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

Answer: A

Explanation:
The most common cause for not seeing or syncing Sales Cloud objects in Contact Builder after a successful connection is incorrect permission settings. Both the Salesforce CRM user and the Marketing Cloud API User must have specific permissions (like API Enabled, Modify All Data, View All Data, and Marketing Cloud Connected App permissions).
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Marketing Cloud Connect User Permissions
# "Ensure that the Salesforce user and Marketing Cloud API user have the correct permissions to sync data objects and access CRM data from Contact Builder." Source: Marketing Cloud Connect Implementation Guide
# "Proper object permissions and field-level access are required for synchronized CRM objects to appear in Contact Builder."
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NEW QUESTION # 102
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to findsubscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

Answer: B,C

Explanation:
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The _BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. References:
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5https://help.salesforce.c


NEW QUESTION # 103
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