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| Section | Objectives |
|---|---|
| Topic 1: Intangible Deliverables | - Stakeholder alignment
|
| Topic 2: Value Design | - Challenge framing and problem definition
|
| Topic 3: Tools and Artifacts | - Co-creation methods
|
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NEW QUESTION # 46
A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.
What should be the steps taken to achieve this goal?
Answer: B
Explanation:
The steps that should be taken to achieve the goal of creating vision statements using a collaborative, research-backed process are Gather, Envision, Plan. These steps involve gathering data and insights from research, envisioning possible future states based on insights, and planning how to communicate and execute the vision. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-vision-statements
NEW QUESTION # 47
A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design.
Which approach should the designer propose to increase the desire for research-driven decisions?
Answer: B
Explanation:
The best approach to increase the desire for research-driven decisions among stakeholders who misunderstand and undervalue research-driven UX design is to align UX research goals with stakeholders' goals, as this helps demonstrate the value and relevance of research for achieving business outcomes. Creating high-fidelity prototypes or strictly aligning to stakeholders' business requirements may not address the root cause of the lack of desire for research.
NEW QUESTION # 48
Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers.
When evaluating ideas for this program, which criteria should strategy designers use?
Answer: B
Explanation:
When evaluating ideas for a loyalty program, considering desirability (customer appeal), viability (business sustainability), and feasibility (practical implementation) ensures a balanced assessment. These criteria help in selecting ideas that are not only attractive to customers but also align with business goals and can be realistically executed.
NEW QUESTION # 49
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea. Which part of the business model canvas represents desirability?
Answer: A
Explanation:
The Value Proposition directly reflects Desirability-the explicit core customer value delivered. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. A value proposition explains the meaningful benefit the offering creates for the intended audience. It is central to desirability and go-to-market thinking because the business must be able to state clearly why customers should care before investing heavily in execution. Here, Value proposition is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Key activities focuses attention elsewhere, while Customer segments addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Salesforce Designer Quick Look
NEW QUESTION # 50
A strategy designer is working on a future digital commerce vision for Cloud Kicks. What should the designer focus on when engaging technical stakeholders?
Answer: B
Explanation:
Engaging technical stakeholders early allows teams to discover hidden technical enablers while ensuring architectural feasibility. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision.
Technical stakeholders add value early by exposing platform capabilities, architectural opportunities, constraints, data dependencies, and integration considerations. The goal is to enrich and de-risk the vision, not to require technical approval for every exploratory idea before it can be considered. Here, Explore feasibility and opportunities for future innovation. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Minimize technical stakeholders ' input at this early stage. focuses attention elsewhere, while Ensure all ideas have buy-in from technical stakeholders. addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Alignment as a Strategic Craft - Gain Alignment
NEW QUESTION # 51
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