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Salesforce Advanced-Cross-Channel Certification Exam covers a wide range of topics, including customer journey management, email marketing, mobile marketing, social media advertising, and more. Salesforce Advanced Cross Channel Accredited Professional certification exam is designed to test the knowledge and skills of professionals in these areas and provide them with the necessary credentials to help them advance in their careers. Advanced-Cross-Channel exam consists of 60 multiple-choice questions and is timed for 90 minutes.

Salesforce Advanced-Cross-Channel (ACC) certification is designed for professionals who want to demonstrate their expertise in cross-channel marketing automation. Salesforce Advanced Cross Channel Accredited Professional certification is ideal for marketing professionals who want to create integrated marketing campaigns that leverage multiple channels to reach their target audience. Salesforce Advanced Cross Channel Accredited Professional certification covers advanced topics related to Salesforce Marketing Cloud, including Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Social Studio.

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Salesforce Advanced Cross Channel Accredited Professional certification exam covers a range of topics such as email marketing, mobile messaging, social media advertising, web personalization, and journey automation. Professionals who Pass Advanced-Cross-Channel Exam will be able to demonstrate their proficiency in implementing cross-channel marketing campaigns that are tailored to the needs of their customers.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q53-Q58):

NEW QUESTION # 53
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Answer: A


NEW QUESTION # 54
What is true about Einstein engagement frequency (EEF). Select 3

Answer: B,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.


NEW QUESTION # 55
When are customers eligible to be send a message in STO(when customer will engage then its sent)

Answer: D

Explanation:
Understanding Send Time Optimization (STO):
* Purpose:STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
* How it Works:STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
STO Send Time Logic:
* Prediction Window:STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
* Send at Predicted Hour:The email is sent during that predicted hour.
* It's not immediate:STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
* It's not within the first minute of the next hour:STO determines a specific hour, not just the start of the next hour.
* It's not necessarily within the next hour:The predicted hour could be several hours away, depending on the subscriber's engagement history.


NEW QUESTION # 56
Select features Einstein content selection, Select 2

Answer: A,B


NEW QUESTION # 57
On which social channel can users create ad audiences?

Answer: A


NEW QUESTION # 58
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