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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics and Reporting	15%	- Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models
Topic 2: Email Marketing Advanced Concepts	25%	- Optimize email deliverability - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Configure dynamic content and personalization
Topic 3: Automation and Journey Builder	10%	- Design complex multi-step journeys - Implement decision split logic - Configure wait and engagement activities
Topic 4: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Topic 5: Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Topic 6: Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Implement mobile opt-in management - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q65-Q70):

NEW QUESTION # 65
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 66
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. daily
B. Biweekly
C. monthly
D. hourly

Answer: A

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

NEW QUESTION # 67
Which three statements are true for MC Behavioral Triggers?

A. Behavioral Triggers require a catalog of assets
B. Behavioral Triggers can be triggered from interactions with both Content and Products
C. Behavioral Triggers are mandatory for Commerce Cloud integrations.
D. Collect tracking code is necessary to use Behavioral Triggers
E. Behavioral Triggers are not editable

Answer: A,B,D

NEW QUESTION # 68
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. An expression builder references Journey Data and Contact Data.
B. An expression builder references Journey Data and Journey Filtered : activities
C. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
D. Nullable fields to be used for comparing your Journey Data and Contact Data fields

Answer: A,C

NEW QUESTION # 69
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

A. Google360 Tracking Code
B. Triggers
C. Data Extensions
D. Catalog
E. Collect Tracking Code

Answer: C,D

NEW QUESTION # 70
......

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