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Salesforce Salesforce-Loyalty-Management Exam Syllabus Topics:

SectionWeightObjectives
Loyalty Program Design & Setup25%- Understand the business requirements and configure the Loyalty Program
- Configure program types (B2B, B2C, B2B2C)
- Define and configure Loyalty Tiers
Integration & Data Model15%- Use APIs for Loyalty Management
- Understand the Loyalty Management Data Model
- Integrate with Salesforce CDP (Customer Data Platform)
Currencies & Points20%- Define Rules for earning and redeeming points
- Configure Qualifying and Non-Qualifying currencies
- Manage expiration policies for points
Promotions & Rewards25%- Define rewards and benefit catalogs
- Understand Voucher Management
- Configure Loyalty Promotions
Member Management15%- Understand the Member Enrollment Process
- Configure Member Types and Member Accounts
- Manage Member Statuses and Data Privacy

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Salesforce Loyalty Management Accredited Professional Exam Sample Questions (Q75-Q80):

NEW QUESTION # 75
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?

Answer: C


NEW QUESTION # 76
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?

Answer: A,C

Explanation:
To award customers 500 points upon joining the Loyalty Program, two key configuration tasks are required.
Firstly, a Transaction Journal with an Activity type of 'Enrollment' should be created to record the act of a customer signing up for the Loyalty Program. This transaction journal serves as a record of enrollment activities and is essential for tracking new members.
Secondly, a Process Rule needs to be created that awards 500 points when the Activity Type equals
'Enrollment'. This process rule automates the awarding of points to new members, ensuring that each new enrollment triggers the addition of 500 points to the member's account. This setup ensures a standardized and automated approach to rewarding new members, enhancing the member experience from the outset.


NEW QUESTION # 77
Northern Trail, outfitters (NTO) needs to process tier assessment rules on its member's anniversary date NTO wants to set up a Data Process Engine that transforms the data that is available in Salesforce and writes back the transformation results as new or updated records.
Which Kind of permission Set is required to enable the Data Processing Engine definitions?

Answer: C


NEW QUESTION # 78
Universal Containers (UC) has defined a points-basedLoyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.
What should the Salesforce Administrator set up to enable a real-time currency model?

Answer: B

Explanation:
To enable real-time updates of point balances in a points-based LoyaltyProgram, the Salesforce Administrator should:
* Option B " Enable Real-Time Update of Qualifying Points Balance. " This feature ensures that any changes to a member ' s qualifying points balance are immediately reflected, allowing for real-time communication ofpoint updates.
Reference: Salesforce Loyalty Management documentation on point balance management outlines features and configurations for real-time updates of qualifying points balances, ensuring members are promptly informed of changes.


NEW QUESTION # 79
Northern Trail Outfitters would like to encourage sustained engagement with its brand over time, the company has created a Promotion that issues a bonus reward to members who make three purchases in a single month.
What type of Loyalty Promotion should the Administrator use?

Answer: B

Explanation:
For a promotion that rewards members for making three purchases in a single month, the appropriate type of Loyalty Promotion to use would be:
Cumulative Promotion (B): This type of promotion is designed to reward members for cumulative actions over a specified period, such as making multiple purchases within a month. It tracks and accumulates qualifying activities, issuing rewards once the defined criteria are met, making it ideal for encouraging sustained engagement and repeat transactions.
Options A (Standard Promotion), C (Joint Promotion), and D (Aggregate Promotion) do not specifically cater to the requirement of rewarding members for multiple actions within a set timeframe, making Cumulative Promotion the most suitable choice for this scenario.
Salesforce documentation on Loyalty Management would provide detailed information on different types of promotions, including how to set up and manage a Cumulative Promotion to drive engagement and reward member loyalty effectively.


NEW QUESTION # 80
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