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Salesforce Advanced-Cross-Channel Exam Overview:

Certification Vendor:Salesforce
Exam Name:Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Number:AP-214
Passing Score:67% (27 out of 40)
Exam Price:USD 150
Exam Duration:60 minutes
Exam Format:Multiple Choice, Multiple Select, Scenario-based
Real Exam Qty:40
Available Languages:English
Related Certifications:Salesforce Accredited Professional
Sample Questions:Salesforce Advanced-Cross-Channel Sample Questions
Exam Way:Online (Kryterion Webassessor or Pearson VUE)
Pre Condition:None
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/accreditedprofessionaloverview

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Salesforce Advanced-Cross-Channel Exam consists of 60 multiple-choice questions, and candidates have 90 minutes to complete the exam. Advanced-Cross-Channel exam fee is $200, and it can be taken online or in-person at a testing center. Advanced-Cross-Channel exam is designed to test the candidate's knowledge of the Salesforce Marketing Cloud platform, including its features, functionalities, and best practices. A passing score of 65% or above is required to earn the certification. Upon successful completion of the exam, candidates receive the Salesforce Advanced Cross-Channel Accredited Professional certification, which is recognized globally by employers and peers in the industry.

Salesforce ACC exam primarily assesses the candidate’s ability to manage the end-to-end process of creating, executing, and measuring successful cross-channel marketing campaigns. Advanced-Cross-Channel Exam also tests the candidate’s knowledge of best practices for optimizing campaigns, providing great customer experiences, and leveraging valuable customer data to drive business results.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q53-Q58):

NEW QUESTION # 53
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

Answer: A,B


NEW QUESTION # 54
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.


NEW QUESTION # 55
Where would you add a topic profile

Answer: C


NEW QUESTION # 56
How often are the Einstein Engagement Scoring scores updated for Email?

Answer: D


NEW QUESTION # 57
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Answer: A,C,E


NEW QUESTION # 58
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