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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Account Configuration12%- Account hierarchy and business unit setup
- User roles, permissions and security settings
- Sender authentication and deliverability management
- Mobile Studio configuration and features
Data Modeling and Management21%- Contact configuration and identity management
- Data extensions, attribute groups and relationships
- Reporting, tracking and data views
- Data import, export and transformation
Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Data model support for personalized messaging
- Integration with Salesforce CRM and external systems
- Extension products and integration solutions
Messaging11%- Content personalization and dynamic content
- Message delivery and optimization
- Cross-channel messaging strategy
- Email, SMS and push message design
Automation20%- Scheduling and monitoring automations
- Complex automation scenarios and best practices
- Automation Studio activities and workflows
- Journey Builder design and implementation
Discovery and Architecture16%- Requirements gathering and analysis
- Data and segmentation strategy design
- Long-term solution maintainability and scalability
- Solution design and architecture planning

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

Answer: A,D,E


NEW QUESTION # 62
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)

B)

C)

D)

Answer: D


NEW QUESTION # 63
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
*Use an existing Paste HTML email for the first send.
*Make only minor changes to the email creative for future sends.
*Send to the subscriber list.
*Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?

Answer: D


NEW QUESTION # 64
What are the similarities between Automation Studio and Journey Builder? (Choose three.)

Answer: A,B,C

Explanation:
Explanation/Reference:


NEW QUESTION # 65
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

Answer: A

Explanation:
The file naming pattern is a setting in the import activity that specifies how to identify the file to import. If the file name changes every time, but has a consistent prefix, the %%BASEFILENAME_FROM_TRIGGER%% variable can be used to match the file name based on the prefix. For example, if the file naming pattern is set to thankyou_customers_%%BASEFILENAME_FROM_TRIGGER%%.csv, it will match any file that starts with thankyou_customers_ and ends with .csv.
References:https://help.salesforce.com/articleView?id=sf.mc_as_import_file_naming_conventions.htm&type=5


NEW QUESTION # 66
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