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| Section | Weight | Objectives |
|---|
| Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features
|
| Data Modeling and Management | 21% | - Contact configuration and identity management - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Data import, export and transformation
|
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging - Integration with Salesforce CRM and external systems - Extension products and integration solutions
|
| Messaging | 11% | - Content personalization and dynamic content - Message delivery and optimization - Cross-channel messaging strategy - Email, SMS and push message design
|
| Automation | 20% | - Scheduling and monitoring automations - Complex automation scenarios and best practices - Automation Studio activities and workflows - Journey Builder design and implementation
|
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Long-term solution maintainability and scalability - Solution design and architecture planning
|
>> Real Marketing-Cloud-Consultant Exam Answers <<
Quiz Perfect Salesforce - Marketing-Cloud-Consultant - Real Salesforce Certified Marketing Cloud Consultant Exam Answers
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q61-Q66):
NEW QUESTION # 61
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. What is the maximum file size of the images being used?
- B. What From Name will be used for these emails?
- C. How often will email content be image-only with text overlaying images?
- D. How often will the layout of the content in a content area change?
- E. Will image URLs be available publicly?
Answer: A,D,E
NEW QUESTION # 62
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)

B)

C)

D)

- A. Option D
- B. Option C
- C. Option B
- D. Option A
Answer: D
NEW QUESTION # 63
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
*Use an existing Paste HTML email for the first send.
*Make only minor changes to the email creative for future sends.
*Send to the subscriber list.
*Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
- A. Guided Send
- B. Send Email Activity
- C. Triggered Send
- D. Send Flow Activity
Answer: D
NEW QUESTION # 64
What are the similarities between Automation Studio and Journey Builder? (Choose three.)
- A. Fire an event from Automation Studio to Journey Builder.
- B. Have duration plus wait activity (look for answers that start with JB or AS).
- C. Ability to define an email send.
- D. The option to convert a qualified Lead to a Contact.
Answer: A,B,C
Explanation:
Explanation/Reference:
NEW QUESTION # 65
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
- B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- C. Filename is automatically passed to Import Activity with File Drop Automations
- D. Check the 'Use filename from Automation' checkbox
Answer: A
Explanation:
The file naming pattern is a setting in the import activity that specifies how to identify the file to import. If the file name changes every time, but has a consistent prefix, the %%BASEFILENAME_FROM_TRIGGER%% variable can be used to match the file name based on the prefix. For example, if the file naming pattern is set to thankyou_customers_%%BASEFILENAME_FROM_TRIGGER%%.csv, it will match any file that starts with thankyou_customers_ and ends with .csv.
References:https://help.salesforce.com/articleView?id=sf.mc_as_import_file_naming_conventions.htm&type=5
NEW QUESTION # 66
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