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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Format:	Multiple-select, Multiple-choice, Scenario-based
Exam Duration:	105 minutes
Real Exam Qty:	60-65
Available Languages:	English
Certificate Validity Period:	2 years
Passing Score:	67%
Exam Price:	200 USD
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q94-Q99):

NEW QUESTION # 94
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Standard
B. Marketing Cloud Account Engagement Advanced
C. Marketing Cloud Account Engagement Professional
D. Marketing Cloud Account Engagement Growth
E. Marketing Cloud Account Engagement Plus
F. Marketing Cloud Account Engagement Ultimate

Answer: B,D,E

NEW QUESTION # 95
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The same layout template on both the form and the landing page was not used.
B. The form HTML embed code in the layout template code was not used.
C. The %%content%% variable tag in the layout template code was missing.
D. The landing page on a browser with the cookies cleared was not tested.

Answer: C

NEW QUESTION # 96
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
B. Only users with an Administrator user role will be able to change the prospect field value.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. The record that was last updated sets the field value for a synced prospect.

Answer: D

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 97
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft ' s database growing by 500,000 prospects
B. LenoxSoft sending more than 100,000 emails a month
C. LenoxSoft creating 20 new Engagement Programs
D. LenoxSoft sending a quarterly emails to 100,000 prospects

Answer: B

NEW QUESTION # 98
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
B. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
C. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
D. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

Answer: A

NEW QUESTION # 99
......

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