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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automation and Campaigns	17%	- Build automation rules and engagement programs - Configure CRM campaigns and campaign influences - Implement multi-channel journey orchestration - Monitor and optimize automation performance - Create completion actions and decision points
Topic 2: Email Marketing	18%	- Implement dynamic content and personalization - Configure email authentication (DKIM, SPF, DMARC) - Optimize email deliverability - Design responsive email templates - Create and manage subscriber lists - Implement preference centers and unsubscribe management
Topic 3: Discovery and Scoping	15%	- Understand business objectives and requirements - Define project scope and success metrics - Identify key stakeholders and decision-makers - Assess current marketing technology stack - Conduct gap analysis
Topic 4: Lead Generation and Nurturing	17%	- Build nurture programs and drip campaigns - Implement lead capture and scoring models - Configure progressive profiling - Design and configure landing pages and forms - Create grading rules and segmentation
Topic 5: Data Management	18%	- Set up duplicate management and data quality rules - Implement data segmentation strategies - Configure custom fields and objects - Design and implement data schemas - Configure CRM sync and field mappings - Manage data imports and exports
Topic 6: Account Engagement Setup	15%	- Set up tracking and analytics configurations - Configure Business Units and security settings - Implement folder structure and naming conventions - Configure IP warming and deliverability settings - Set up user roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q131-Q136):

NEW QUESTION # 131
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
B. Delete and recreate the specific users after enabling user sync.
C. Make sure the CRM username field on user records are empty.
D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 132
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
B. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
C. Automation Rule with blank critera and add action &
D. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E. Automation rules with attended webinar and remove action

Answer: C

NEW QUESTION # 133
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
B. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
C. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
D. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

Answer: C

NEW QUESTION # 134
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a group when the qualification criteria is met.
B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
C. Create a completion action to assign to a lead queue when a high-value form is submitted.
D. Create a completion action to assign to a group when the prospect reaches a score of 100.

Answer: A

NEW QUESTION # 135
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The data hasn't been refreshed in 24 hours so the values haven't been updated.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The campaign is not a connected campaign so the data is not syncing.

Answer: D

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf

NEW QUESTION # 136
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