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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Objectives
Personalization and Messaging	- Personalized content delivery across channels - Dynamic content and decisioning
Data Management and Segmentation	- Audience segmentation and targeting - Customer data ingestion and unification
Cross-Channel Marketing Strategy	- Omnichannel customer engagement principles - Use cases for cross-channel campaigns
Measurement and Optimization	- Attribution and reporting concepts - Campaign performance tracking
Journey Orchestration	- Event-driven marketing flows - Customer journey design and automation

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q95-Q100):

NEW QUESTION # 95
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Contact actions in response to marketing messages
B. Changes to a contact's attributes
C. Data retention policies
D. Data-modifications to a contact's profile information
E. Status change through contact deletion operation

Answer: A,B,C

NEW QUESTION # 96
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C. It prevents both the produce message and the deli message from being triggered in both places
D. They should always be set to High Transmit Power setting

Answer: C

NEW QUESTION # 97
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. Last Name
B. City
C. Channel
D. Email
E. Region

Answer: B,D,E

NEW QUESTION # 98
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B. An expression builder references Journey Data and Contact Data.
C. An expression builder references Journey Data and Journey Filtered : activities
D. Nullable fields to be used for comparing your Journey Data and Contact Data fields

Answer: A,B

NEW QUESTION # 99
Whichis true about SMS Keywords other than HELP or STOP?

A. Keywords created in anybusiness unit can be shared to any other business unit
B. Keywords created at the parent business unit, are available in all the child businessunits
C. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
D. Keywords created at a business unit level, whether parent or child, remain available only to that business unit

Answer: D

NEW QUESTION # 100
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