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| Section | Weight | Objectives |
|---|
| Email Marketing | 18% | - Design responsive email templates - Implement dynamic content and personalization - Optimize email deliverability - Implement preference centers and unsubscribe management - Configure email authentication (DKIM, SPF, DMARC) - Create and manage subscriber lists
|
| Automation and Campaigns | 17% | - Monitor and optimize automation performance - Implement multi-channel journey orchestration - Create completion actions and decision points - Build automation rules and engagement programs - Configure CRM campaigns and campaign influences
|
| Lead Generation and Nurturing | 17% | - Implement lead capture and scoring models - Design and configure landing pages and forms - Create grading rules and segmentation - Build nurture programs and drip campaigns - Configure progressive profiling
|
| Account Engagement Setup | 15% | - Implement folder structure and naming conventions - Set up tracking and analytics configurations - Set up user roles and permissions - Configure Business Units and security settings - Configure IP warming and deliverability settings
|
| Discovery and Scoping | 15% | - Define project scope and success metrics - Identify key stakeholders and decision-makers - Assess current marketing technology stack - Conduct gap analysis - Understand business objectives and requirements
|
| Data Management | 18% | - Design and implement data schemas - Set up duplicate management and data quality rules - Implement data segmentation strategies - Manage data imports and exports - Configure CRM sync and field mappings - Configure custom fields and objects
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q62-Q67):
NEW QUESTION # 62
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- B. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- C. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- D. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
Answer: C
NEW QUESTION # 63
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Last Touch Model
- B. First Touch Model
- C. Salesforce Model
- D. Even Attribution Model
Answer: A
NEW QUESTION # 64
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
- A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
- B. Build automation rules add criteria as Contact as " Renewed " add action as notify assigned user
- C. Build dynamic list add criteria as Contact as " Renewed " add action as notify assigned user
- D. Build automation rules add criteria as Contact as blank add action as notify assigned user
Answer: A
NEW QUESTION # 65
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ' Director ' job title and are in the ' Technology ' industry.
How should they design this automation strategy?
- A. Create a Director ' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ' Technology ' .
- B. Create a ' Director ' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology ' .
- C. Create a Director ' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect ' s Profile tab to set criteria matches.
- D. Create a ' Director ' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology ' .
Answer: A
NEW QUESTION # 66
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- D. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
Answer: B
NEW QUESTION # 67
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