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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analyzing and Reporting16%- Reporting fundamentals
  • 1. Sample size calculator usage
    • 2. A/B testing best practices
      • 3. Report configuration settings
        - Advanced reporting
        • 1. Automated Personalization reporting
          • 2. Multivariate test reporting
            • 3. Experience performance reports
              Topic 2: Configuring, Executing, and Managing50%- Experience creation and management
              • 1. Form-Based Experience Composer
                • 2. Activity workflow in Adobe Target
                  • 3. Visual Experience Composer (VEC)
                    - Testing and activity types
                    • 1. Multivariate Testing (MVT)
                      • 2. A/B testing activities
                        • 3. Experience Targeting (XT)
                          • 4. Recommendations activities
                            • 5. Automated Personalization (AP)
                              - Audience and activity management
                              • 1. QA and troubleshooting activities
                                • 2. Set goals and activity settings
                                  • 3. Create and manage audiences
                                    Topic 3: Troubleshooting8%- Activity and implementation issues
                                    • 1. Activity qualification issues
                                      • 2. Debugging tools (e.g., Experience Cloud Debugger)
                                        - Measurement and reporting issues
                                        • 1. Metric validation
                                          • 2. Reporting discrepancies
                                            Topic 4: Planning and Strategy31%- Business KPI identification and analysis
                                            • 1. Define primary and secondary success metrics
                                              • 2. Identify optimization opportunities from KPI/data scenarios
                                                • 3. Construct test hypotheses
                                                  • 4. Identify business KPIs
                                                    - Audience and testing strategy
                                                    • 1. Understand variables impacting activities
                                                      • 2. Assess audience requirements

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q118-Q123):

                                                        NEW QUESTION # 118
                                                        Which KPI is most appropriate to measure the success of a homepage redesign aimed at increasing user engagement?

                                                        Answer: B


                                                        NEW QUESTION # 119
                                                        Which action describes the way to use A/B testing?

                                                        Answer: A


                                                        NEW QUESTION # 120
                                                        Which factors determine the sample size for an A/B test? (Select two.)

                                                        Answer: A,C


                                                        NEW QUESTION # 121
                                                        Which audience rule evaluates visitor conditions in real time during an mbox request?

                                                        Answer: B


                                                        NEW QUESTION # 122
                                                        Which metric is most commonly used as a success metric in Target activities?

                                                        Answer: B


                                                        NEW QUESTION # 123
                                                        ......

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