Marketing-Cloud-Account-Engagement-Specialist Valid Test Online, Marketing-Cloud-Account-Engagement-Specialist Latest Test Sample

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Related Certifications:	Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant
Certificate Validity Period:	Maintenance required with each release cycle
Exam Price:	USD 200
Exam Duration:	105 minutes
Exam Format:	Multiple Select, Multiple Choice
Available Languages:	English
Real Exam Qty:	60
Passing Score:	68%
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online (Proctored) or Onsite (Proctored) at a testing center
Pre Condition:	Salesforce Certified Administrator credential is recommended but not required.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 2	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 3	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q139-Q144):

NEW QUESTION # 139
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A. The prospect will start the program over at the beginning immediately.
B. The prospect will not restart the program; prospects can only process through once.
C. The prospect will not restart the program; they have reached the maximum number of repeats.
D. The prospect will start the program over at the beginning after waiting one day.

Answer: D

Explanation:
Explanation
If an engagement studio program is enabled to repeat, the prospects are eligible to repeat after one day and can repeat three times, and a prospect remains on the program recipient list, then the prospect will start the program over at the beginning after waiting one day (A). This is how repeating engagement programs work in Account Engagement. The prospect will not be prevented from restarting the program (B, D) unless they have reached the maximum number of repeats, which is three in this case. The prospect will also not restart the program immediately, but after the specified number of days, which is one in this case.
References: Repeating Engagement Studio Flows Introduction

NEW QUESTION # 140
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.

Answer: B

Explanation:
The automatic workflow that can be created to prevent the unassigned prospects from getting assigned is to create an automation rule based on the prospects' time to adjust their score to 0 if they haven't been active in
60 days. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect1. Therefore, an automation rule is ideal for creating a workflow that resets the score of the unassigned prospects who have been inactive for 60 days, and prevents them from getting assigned by another automation rule that assigns prospects based on their score. To create an automation rule, you need to specify the criteria and the actions that you want to execute. For example, you can create an automation rule that matches prospects who have not been assigned to a user, have not had any activity in the last 60 days, and have a score greater than 0, and then use the action Adjust Score to set their score to 0.

NEW QUESTION # 141
What information cannot be displayed as a graph (line or bar) on the dashboard?

A. Opportunities Lost
B. Opportunities Created
C. Prospects Created
D. Conversions
E. All Prospects

Answer: C,D

Explanation:
Explanation
According to the Salesforce documentation, the information that cannot be displayed as a graph (line or bar) on the dashboard are: A) Prospects Created, and B) Conversions. The dashboard is a feature that shows the overview and performance of the marketing activities and campaigns in Marketing Cloud Account Engagement. The dashboard can be accessed from the Dashboard tab in Marketing Cloud Account Engagement, and it can show different data and metrics for the marketing elements, such as emails, forms, landing pages, or opportunities. The dashboard can display some of the information as graphs (line or bar), such as opportunities created, opportunities won, opportunities lost, or all prospects. The graphs can help users to visualize and compare the trends and changes of the information over time, and to filter or export the graphs. The dashboard cannot display some of the information as graphs (line or bar), such as prospects created or conversions. The prospects created information shows the number of prospects that were added to Marketing Cloud Account Engagement in a given time period, and it can be displayed as a table or a chart, but not as a graph. The conversions information shows the number of visitors that were converted to prospects in a given time period, and it can be displayed as a table or a chart, but not as a graph. These types of information are not suitable for displaying as graphs, as they are either too granular or too static for the data visualization.
References: Salesforce documentation

NEW QUESTION # 142
Form or Form Handler? I want to integrate with a third-party system.

A. Form
B. Form Handler

Answer: B

Explanation:
Explanation
Form handlers are the best option if you want to integrate with a third-party system, such as a payment gateway, a survey tool, or a webinar platform. Form handlers allow you to post data to more than one location, so you can send the prospect information to Marketing Cloud Account Engagement and to the external system at the same time1. You can also use form handlers to connect Marketing Cloud Account Engagement to your existing forms on your website or other platforms

NEW QUESTION # 143
You want to export a list of prospects, but you only need the default fields. What can you use?

A. Copy and paste the information from the Prospect table into Excel.
B. Use the Express Export option
C. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
D. Use the Simple Export option

Answer: B

Explanation:
An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
Explanation:
Express Export is a feature that allows you to export a list of prospects with only the default fields, such as email, name, company, score, and grade. This option is faster and simpler than the full export, which includes all the custom fields as well. You can use the Express Export option by selecting a list of prospects and clicking on the "Tools" button, then choosing "Express Export". Reference: [Export Prospects], [Express Export]

NEW QUESTION # 144
......

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