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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Format:	Multiple-select, Multiple-choice, Scenario-based
Exam Price:	200 USD
Real Exam Qty:	60-65
Exam Duration:	105 minutes
Certificate Validity Period:	2 years
Available Languages:	English
Passing Score:	67%
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Questions [2026] – Fully Updated

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 7	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q65-Q70):

NEW QUESTION # 65
Which are true about Engagement Program

A. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
B. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
C. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
E. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
F. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
G. A single rule step can evaluate up to five conditions

Answer: A,B,D,E,F,G

NEW QUESTION # 66
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
B. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
C. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
D. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

Answer: B

NEW QUESTION # 67
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. The connector cannot be linked directly to an MCC account.
D. They should ensure their URL structures can handle parameters before verifying the connector.

Answer: A

NEW QUESTION # 68
It is possible for prospect to have less than 0 score

A. False
B. True

Answer: B

NEW QUESTION # 69
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
B. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

Answer: D

NEW QUESTION # 70
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