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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q189-Q194):

NEW QUESTION # 189
There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True
B. False

Answer: B

NEW QUESTION # 190
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Delete and recreate the specific users after enabling user sync.
B. Make sure the CRM username field on user records are empty.
C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 191
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
B. Delete all data from the Sandbox org
C. Unverified and delete the Salesforce connector for the Sandbox org
D. Create a new Salesforce Connector for the Production org
E. Rename the Salesforce connector for the Sandbox org

Answer: A,C,D

NEW QUESTION # 192
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Answer: B

NEW QUESTION # 193
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Enable " Business Unit ' connector setting
B. Move all users to Salesforce Lightning
C. Use the Marketing Cloud Account Engagement Lightning App
D. Purchase separate Marketing Cloud Account Engagement accounts

Answer: C

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm & type=5

NEW QUESTION # 194
......

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