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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Data Management	18%	- Configure custom fields and objects - Set up duplicate management and data quality rules - Configure CRM sync and field mappings - Design and implement data schemas - Implement data segmentation strategies - Manage data imports and exports
Discovery and Scoping	15%	- Assess current marketing technology stack - Define project scope and success metrics - Identify key stakeholders and decision-makers - Conduct gap analysis - Understand business objectives and requirements
Lead Generation and Nurturing	17%	- Implement lead capture and scoring models - Configure progressive profiling - Design and configure landing pages and forms - Build nurture programs and drip campaigns - Create grading rules and segmentation
Automation and Campaigns	17%	- Create completion actions and decision points - Monitor and optimize automation performance - Build automation rules and engagement programs - Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences
Email Marketing	18%	- Optimize email deliverability - Configure email authentication (DKIM, SPF, DMARC) - Implement dynamic content and personalization - Create and manage subscriber lists - Implement preference centers and unsubscribe management - Design responsive email templates
Account Engagement Setup	15%	- Implement folder structure and naming conventions - Set up tracking and analytics configurations - Set up user roles and permissions - Configure IP warming and deliverability settings - Configure Business Units and security settings

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q237-Q242):

NEW QUESTION # 237
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
B. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C. Manually create and map custom fields in Marketing Cloud Account Engagement.
D. Enable custom field creation via the Salesforce Connector.

Answer: C

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm & type=5

NEW QUESTION # 238
Select Assets that allow to Adjust prospects score

A. Automation Rules
B. Tables
C. Engagement Programs
D. PI Completion Actions
E. Segmentation Rules

Answer: A,C,D

NEW QUESTION # 239
Which one is Marketing Cloud Account Engagement Event Connector

A. Eventor
B. Eventbrite
C. EventMe
D. TheEvents

Answer: B

NEW QUESTION # 240
How many variations of Dynamic Content it is possible to create

A. A/B (2)
B. A-Z (25)
C. A-C (3)
D. 0

Answer: B

NEW QUESTION # 241
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Marketing
B. Administrator
C. Sales Manager
D. Sales

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_default_user_roles.htm
& type=5

NEW QUESTION # 242
......

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