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| Section | Weight | Objectives |
|---|---|---|
| Troubleshooting and Administration | 8% | - Verify activity setup and implementation - Identify and resolve common delivery and configuration issues - Manage user permissions, preferences, and account settings |
| Configuring, Executing and Managing Activities | 50% | - Differentiate between Visual Experience Composer and Form-Based Experience Composer - Manage traffic allocation, goals, and settings for activities - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Apply audience targeting and segmentation rules - Create and manage experiences using both composers |
| Analyzing and Reporting Results | 16% | - Interpret activity results and performance metrics - Derive insights and recommendations from test outcomes - Generate and customize reports in Adobe Target - Evaluate statistical significance and confidence levels |
| Planning and Strategy | 26% | - Select appropriate analytics sources for reporting - Assess audience requirements and define targeting criteria - Identify optimization opportunities based on business KPIs and data analysis - Construct test hypotheses and define success metrics |
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問題 #104
What features are supported by the Form-Based Experience Composer? (Select two.)
答案:B,C
問題 #105
Which steps can improve the reliability of A/B Test results? (Select two.)
答案:B,C
問題 #106
Which scenarios indicate the need to adjust an activity's metrics? (Select two.)
答案:A,D
問題 #107
Which action is required to ensure multiple activities using the same audience do not conflict?
答案:C
問題 #108
An e-commerce site wants to show a custom offer to visitors based on their browsing history.
Which activity type should be used?
答案:B
問題 #109
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