MC-202 Practice Test: Salesforce Certified Marketing Cloud Email Specialist & MC-202 Exam Braindumps

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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Email performance metrics
- Tracking and reporting tools
Topic 2: Subscriber and Data Management- Subscription management and preferences
- Subscriber lifecycle and data extensions
- Data import, segmentation, and contact management
Topic 3: Content Creation and Delivery- Email Studio and content builder usage
- Templates and AMPscript basics
- Dynamic content and personalization
Topic 4: Marketing Automation and Journeys- Automation Studio concepts
- Journey Builder fundamentals
Topic 5: Email Marketing Best Practices- Compliance (CAN-SPAM, GDPR concepts)
- List hygiene and engagement strategies
- Email deliverability fundamentals

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q151-Q156):

NEW QUESTION # 151
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

Answer: B

Explanation:
To view a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days, Northern Trail Outfitters' leadershipshould look at Datorama Reports - Journey Performance. This tool provides comprehensive insights and performance metrics for journeys, including success rates and engagement over specified time periods.
References:
Salesforce Marketing Cloud Documentation on Datorama Reports


NEW QUESTION # 152
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

Answer: A

Explanation:
Einstein Copy Insights is a tool within Salesforce Marketing Cloud that provides analysis and suggestions on theeffectiveness of email copy, including subject lines. This tool analyzes the tone, length, and structure of subject lines to determine their impact on engagement metrics such as open rates and click-through rates. It uses AI to offer insights that can helpmarketers optimize their email content for better performance.
Reference:Salesforce Marketing Cloud Documentation


NEW QUESTION # 153
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

Answer: B

Explanation:
The _Open data view in Salesforce Marketing Cloud contains detailed information about all email opens, including subscriber data and timestamps. This data view can be queried to identify subscribers who have opened emails within a specific timeframe, such as the past year, to target them with a "thank you" offer.
Reference:Salesforce Marketing Cloud Documentation on Data Views


NEW QUESTION # 154
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Query Activities


NEW QUESTION # 155
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

Answer: C

Explanation:
Send Throttle is afeature in Salesforce Marketing Cloud that allows marketers to control the rate at which emails are sent. This can help manage and distribute the load on the website by pacing the influx of visitors, preventing potential server overload and ensuring a smoother user experience.
References:Salesforce Marketing Cloud Documentation on Send Throttling


NEW QUESTION # 156
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