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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Mobile Messaging (SMS and Push)20%- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
- Design mobile customer journeys
- Implement mobile opt-in management
Advertising and Social Integration15%- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
- Implement audience synchronization
Analytics and Reporting15%- Interpret attribution models
- Build custom reports and dashboards
- Analyze cross channel performance metrics
Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
- Identify target audiences across channels
Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Design A/B and multivariate test strategies
- Optimize email deliverability
- Implement advanced segmentation strategies
Automation and Journey Builder10%- Configure wait and engagement activities
- Implement decision split logic
- Design complex multi-step journeys

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):

NEW QUESTION # 74
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

Answer: B,D


NEW QUESTION # 75
Which three factors are analyzed for each subject line by Einstein Copy Insights?

Answer: A,D,E


NEW QUESTION # 76
Which three features are supported in MC Advertising Studio?

Answer: B,D,E


NEW QUESTION # 77
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Answer: B


NEW QUESTION # 78
how many activities recommended in a journey canvas.(150-200)

Answer: D


NEW QUESTION # 79
......

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