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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies
Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns
Analytics and Reporting	15%	- Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models
Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints
Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Automation and Journey Builder	10%	- Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys

>> AP-214 New Practice Questions <<

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q56-Q61):

NEW QUESTION # 56
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. Call the platform hotline to ask for permission to send advertisements.
B. First create and setup a business/advertising account with the audience platform
C. No steps are required since it is already configured in your Marketing Cloud account.
D. Have subscribers opt-in.

Answer: B

NEW QUESTION # 57
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Understand, decide act
B. Listen, Understand , Act

Answer: B

NEW QUESTION # 58
How much historical data is immediately available when a managed FB account is added to Social Studio?

A. One week
B. Thirty days
C. One Year
D. Six Months

Answer: B

NEW QUESTION # 59
In which place can the facebook ad campaign be viewed when created in ad studio?

A. Harkebing Cloud Setup
B. JourneyBuilder
C. Facebook Business Manager
D. Facebook testing environment

Answer: C

NEW QUESTION # 60
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. the inbox message is replaced only for users who do not exist:
B. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
C. the inbox message is replaced for all user.
D. inbox message Is replaced for users who read the first message.

Answer: B

NEW QUESTION # 61
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