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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design | 53% | - Reporting and analytics solution design - CI/CD strategy and deployment planning - Product model definition and pricing methodology (ASM) - Flow design using Media Cloud ASM capabilities - Security model and permission set design - Solution design using industry best practices - Data model design and object relationships - Integration architecture and system interoperability |
| Topic 2: Implement | 20% | - Security and sharing configuration implementation - Non-functional requirements implementation (performance, scalability, etc.) - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Data migration strategy based on Media Cloud data model |
| Topic 3: Discovery | 27% | - Business process and system flow analysis in existing environments - Mapping use cases to Salesforce Media Cloud components - Integration of Media Cloud with third-party systems - Solution scoping and SOW definition using Media Cloud capabilities - Non-functional requirements identification for Media Cloud applications |
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NEW QUESTION # 21
A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
How should the Media Cloud data model be used to represent these relationships?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Party Model in Media Cloud is designed to represent complex relationships between entities such as Advertisers and Agencies. Both are Accounts, and relationships between them (including roles like Agency of Record) are defined via the Party Model, which also supports mapping Contacts within those Accounts. This model provides flexibility and best practice for relationship management over custom lookups or hierarchical Account structures.
Reference:
Media Cloud Party Model Architecture Guide
Salesforce Relationship Management in Media Cloud
https://help.salesforce.com/s/articleView?id=sf.media_cloud_party_model.htm&type=5
NEW QUESTION # 22
A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.
Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Using Object Types with Attributes allows Product Managers to efficiently define product classes with shared characteristics. This modular approach is more scalable and manageable than cloning standalone products or relying solely on product families.
Reference:
Media Cloud Product Modeling
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_modeling.htm&type=5
NEW QUESTION # 23
A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.
Which set of objects should a Consultant access to generate such report?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Pricing Plan, Pricing Plan Step, and Price List objects are part of the managed pricing framework in Media Cloud used to define and track pricing changes. These objects collectively reflect the price list changes over streaming packages. Product and Price Book objects are standard Salesforce objects but do not capture the pricing plan step details critical for auditing price changes.
Reference:
Media Cloud Pricing Management Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_pricing_management.htm&type=5
NEW QUESTION # 24
A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
Reference:
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5
NEW QUESTION # 25
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Tableau and CRM Analytics are Salesforce add-ons that can integrate with ASM data to provide deep historical analytics and performance trend insights. Marketing Cloud Intelligence focuses on data ingestion and optimization but Tableau and CRM Analytics specialize in flexible visualizations and historical analysis. Ad Manager is an ad server, not a reporting tool.
Reference:
Media Cloud Reporting and Analytics Options
Salesforce Tableau and CRM Analytics Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_reporting_options.htm&type=5
NEW QUESTION # 26
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