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The MC-201 certification is the way to go in the modern Salesforce era. Success in the Salesforce Certified Marketing Cloud Account Engagement Specialist exam of this certification plays an essential role in an individual's future growth. Nowadays, almost every tech aspirant is taking the test to get MC-201 certification and find well-paying jobs or promotions. But the main issue that most of the candidates face is not finding updated Salesforce MC-201 Practice Questions to prepare successfully for the Salesforce MC-201 certification exam in a short time.
| Section | Objectives |
|---|---|
| Administration & Governance | - System Configuration
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Reporting & Analytics | - Engagement Metrics
|
| Marketing Automation | - Engagement Studio
|
| Lead Generation & Management | - Prospect Management
|
>> MC-201 Valid Practice Questions <<
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NEW QUESTION # 279
Which scenario would convert an anonymous visitor into an identified prospect?
Answer: A
Explanation:
The scenario that would convert an anonymous visitor into an identified prospect is submitting a Web2Lead form that is linked to Account Engagement via a form handler . This is because a form handler captures the visitor's information and passes it to Account Engagement, where a new prospect record is created. Creating a Lead in Salesforce which syncs to Account Engagement as a new prospect record (A) will not convert an anonymous visitor, as it does not involve any interaction with the visitor. Scanning the badge of someone who visited a booth at a recent event (B) will not convert an anonymous visitor, as it does not involve any online activity that can be tracked by Account Engagement. Opening an email sent by a sales rep using the Send Account Engagement Email functionality in Salesforce (D) will not convert an anonymous visitor, as it requires the visitor to already have a prospect record in Account Engagement. Reference: Anonymous Visitors
NEW QUESTION # 280
False
19. Which of these are default user roles?
Answer: B,D,E,F
Explanation:
These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels of access and permissions to perform various tasks in Marketing Cloud Account Engagement. You can also create custom roles from a default role or from scratch.
NEW QUESTION # 281
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
Answer: B
Explanation:
According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. Reference: [Salesforce documentation]
NEW QUESTION # 282
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?
Answer: A
Explanation:
In Pardot, the best tool to use for assigning prospects to a group of users based on specific criteria is an automation rule with rule groups. Automation rules allow for the creation of complex criteria that prospects must meet to trigger certain actions. In this scenario, the rule would check for prospects with a score greater than 100, a grade greater than B, completion of any form on a landing page, and a "Product of Interest" field value of either A or B. Once a prospect meets these conditions, the automation rule can then assign them to the specified group of users. This method is efficient for processing large numbers of prospects automatically and continuously, which is not as feasible with completion actions on forms or landing pages, or with a one-time use segmentation rule.
NEW QUESTION # 283
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
Answer: A,B,C
Explanation:
The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.
NEW QUESTION # 284
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