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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Triggers7%- SOAP and REST API triggers
- Event-driven automation
- Data extension and trigger management
Interaction Studio8%- Personalization and decisioning capabilities
- Real-time interaction management
- Integration with other Marketing Cloud modules
Social Studio10%- Content management and moderation
- Social analytics and reporting
- Social media publishing and engagement
Ad Studio12%- Campaign management and optimization
- Audience targeting and segmentation
- Integration with advertising platforms
Einstein for Marketing Cloud23%- Send Time Optimization
- Einstein Engagement Frequency
- Einstein Engagement Scoring
- Einstein Copy Insights
- AI-powered personalization and prediction
Journey Orchestration25%- Entry sources and audience evaluation
- Activities and decision splits
- Comparison between Datorama and Google Analytics
- Journey design and best practices
- Reporting and performance analysis
Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- MobileConnect features and capabilities
- GroupConnect and WhatsApp integration

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q55-Q60):

NEW QUESTION # 55
Which user role can beused to set up single sign-on in Social Studio?

Answer: D


NEW QUESTION # 56
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

Answer: B,D,E


NEW QUESTION # 57
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

Answer: A,C


NEW QUESTION # 58
What is the most frequent option to refresh an Advertising Audience?

Answer: B


NEW QUESTION # 59
What three reasons explain why an SMS message may fail to reach a mobile device?

Answer: A,D,E


NEW QUESTION # 60
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