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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Einstein for Marketing Cloud23%- Einstein Engagement Scoring
- Einstein Copy Insights
- Send Time Optimization
- Einstein Engagement Frequency
- AI-powered personalization and prediction
Topic 2: Ad Studio12%- Integration with advertising platforms
- Campaign management and optimization
- Audience targeting and segmentation
Topic 3: Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration
- MobileConnect features and capabilities
- MobilePush tools and functionalities
Topic 4: Interaction Studio8%- Integration with other Marketing Cloud modules
- Personalization and decisioning capabilities
- Real-time interaction management
Topic 5: Journey Orchestration25%- Entry sources and audience evaluation
- Comparison between Datorama and Google Analytics
- Reporting and performance analysis
- Activities and decision splits
- Journey design and best practices
Topic 6: Social Studio10%- Social analytics and reporting
- Content management and moderation
- Social media publishing and engagement
Topic 7: Triggers7%- Event-driven automation
- Data extension and trigger management
- SOAP and REST API triggers

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q57-Q62):

NEW QUESTION # 57
What two Journey types enable an administrator to efficiently create and track opens and clicks?

Answer: D,E


NEW QUESTION # 58
Which two use cases are best suited for the new MC Transactional Messaging API?

Answer: A,C


NEW QUESTION # 59
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Answer: B


NEW QUESTION # 60
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

Answer: D


NEW QUESTION # 61
Which channel solution is managed by the sitemap in Interaction Studio?

Answer: C


NEW QUESTION # 62
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