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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 3: Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed |
| Topic 4: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
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NEW QUESTION # 277
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
Answer: A
Explanation:
The best way to track the number of visitors who access a file on a web page that the company does not own on the company website is to use custom redirects . Custom redirects are used to track links such as banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Link clicks appear as activity on a prospect's record. Page actions (A) are not a valid option, as they are used to track and automate actions based on a prospect's page views, not link clicks. Account Engagement form (B) is not a valid option, as it is used to capture and update prospect information, not track link clicks. Account Engagement tracking code (D) is not a valid option, as it is used to track and cookie visitors on the company website, not on a third-party site. Reference: Custom Redirects
NEW QUESTION # 278
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
Answer: C
Explanation:
According to the Salesforce documentation, the feature in Salesforce that can be enabled to show landing page engagement data on a Salesforce Campaign page layout is Engagement History. Engagement History is a feature that allows users to view and report on how prospects interact with Marketing Cloud Account Engagement marketing assets, such as emails, forms, landing pages, and custom redirects. Engagement History can be enabled for Salesforce Campaigns, Leads, Contacts, Accounts, and Opportunities, and it can display metrics such as views, clicks, submissions, and conversions. Advanced Dynamic Content, Marketing Cloud Account Engagement Activities Visualforce page, and B2B Marketing Analytics are not features that can show landing page engagement data on a Salesforce Campaign page layout, as they are related to other aspects of marketing automation, such as personalization, activity tracking, and analytics. Reference: Salesforce documentation
NEW QUESTION # 279
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
Answer: A,B,E
Explanation:
To troubleshoot why a prospect did not receive an email from a drip program, an Administrator should check the following tabs in Marketing Cloud Account Engagement:
The Audits tab to see if the prospect was on the correct lists when the email was sent. This tab shows the list membership changes and email sends for the prospect.
The Overview tab to determine whether the prospect is unmailable. This tab shows the prospect's email status, which could be opt-out, hard bounce, or do not email.
The Lists tab to determine whether the prospect is on the recipient list or any suppression lists. This tab shows the lists that the prospect belongs to, including any lists that are used to exclude prospects from receiving emails. Reference: Marketing Cloud Account Engagement Audits Tab, Marketing Cloud Account Engagement Email Statuses, Marketing Cloud Account Engagement Lists
NEW QUESTION # 280
What is the process to add a prospect who visits a pricing page to a list?
Answer: D
Explanation:
The process to add a prospect who visits a pricing page to a list is to create a page action. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors3. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and adds the prospect to a list of pricing page visitors.
NEW QUESTION # 281
Identify the differences between default and custom roles.
Answer: D,E,F,G
Explanation:
Default roles are included with Marketing Cloud Account Engagement and cannot be edited or deleted2. Custom roles can be edited and deleted, and can be created from scratch or from a default role2. Custom roles allow you to customize the access and permissions for different types of users in your organization2
NEW QUESTION # 282
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