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| Section | Weight | Objectives |
|---|
| Program Automation | 20% | - Program testing and deployment - Multi-wave and triggered messaging - Program Canvas workflow design
|
| Data Management | 25% | - Data imports, exports, and Connect integration - Profile lists and data model - Filter Designer and audience segmentation
|
| Reporting and Integrations | 10% | - API and third-party integrations - Standard and custom reports - Troubleshooting common issues
|
| Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Preference centers and forms - Creating and managing campaigns
|
| Account Administration and Setup | 20% | - Domain and deliverability setup - Security and access management - Account configuration and initial setup
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q73-Q78):
NEW QUESTION # 73
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- C. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
- D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Answer: C
NEW QUESTION # 74
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- B. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
- C. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- D. It is not possible to store an Entry Tracking variable in a PET table.
Answer: C
NEW QUESTION # 75
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- B. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- D. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
Answer: C
NEW QUESTION # 76
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
- A. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
- B. You can only modify profile lists used for mobile campaigns through Connect uploads.
- C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
- D. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
Answer: D
NEW QUESTION # 77
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- C. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- D. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
Answer: D
NEW QUESTION # 78
......
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