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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	18%	- Optimize email deliverability - Implement preference centers and unsubscribe management - Configure email authentication (DKIM, SPF, DMARC) - Implement dynamic content and personalization - Design responsive email templates - Create and manage subscriber lists
Topic 2: Automation and Campaigns	17%	- Build automation rules and engagement programs - Configure CRM campaigns and campaign influences - Monitor and optimize automation performance - Implement multi-channel journey orchestration - Create completion actions and decision points
Topic 3: Data Management	18%	- Implement data segmentation strategies - Manage data imports and exports - Configure custom fields and objects - Configure CRM sync and field mappings - Design and implement data schemas - Set up duplicate management and data quality rules
Topic 4: Account Engagement Setup	15%	- Set up user roles and permissions - Implement folder structure and naming conventions - Configure Business Units and security settings - Set up tracking and analytics configurations - Configure IP warming and deliverability settings
Topic 5: Lead Generation and Nurturing	17%	- Create grading rules and segmentation - Build nurture programs and drip campaigns - Configure progressive profiling - Implement lead capture and scoring models - Design and configure landing pages and forms
Topic 6: Discovery and Scoping	15%	- Understand business objectives and requirements - Conduct gap analysis - Identify key stakeholders and decision-makers - Define project scope and success metrics - Assess current marketing technology stack

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q198-Q203):

NEW QUESTION # 198
Which actions can be achieved with completion actions? [Choose three answers]

A. Assign to queue
B. Increment prospect field value
C. Set profile
D. Notify account owner

Answer: A,B,C

NEW QUESTION # 199
Is it possible to split Dynamic Lists into more than two Static Lists?

A. False
B. True

Answer: B

NEW QUESTION # 200
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Import and update users
B. Table action updated users
C. Marketing Cloud Account Engagement Admin changed each email address
D. User sync mapped email address

Answer: D

NEW QUESTION # 201
LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " .
B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Answer: A

NEW QUESTION # 202
Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Answer: B

NEW QUESTION # 203
......

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