More Details About Salesforce MCAE-Con-201 Exam Dumps

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Topic 2: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 3: Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content
Topic 5: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Topic 6: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q122-Q127):

NEW QUESTION # 122
Which actions can be achieved with completion actions? [Choose three answers]

A. Set profile
B. Notify account owner
C. Increment prospect field value
D. Assign to queue

Answer: A,C,D

NEW QUESTION # 123
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Increase their scoring threshold to give the Sales team the most qualified leads.
B. Improve lead qualification efficiency by using automation rules for prospect assignment.
C. Increase gated content on the website to provide more scoring opportunities.
D. Improve prospect data by adding fields to existing forms and making them required.

Answer: B,C

NEW QUESTION # 124
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True
B. False

Answer: B

NEW QUESTION # 125
What is possible with a trigger in engagement program? [Choose two answers]

A. Email link click
B. Form handler error
C. File open
D. Specific email link click

Answer: C

NEW QUESTION # 126
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect unsubscribed from an email
B. Prospect replied to an email
C. Prospect viewed a landing page
D. Prospect was deleted by a user

Answer: A,C

NEW QUESTION # 127
......

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