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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Discovery and Requirements15%- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Topic 2: Content and Messaging15%- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
Topic 3: Data Management and Segmentation20%- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Topic 4: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Topic 5: Journey Builder and Automation20%- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
Topic 6: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution

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最新的 Salesforce Consultant MCE-Con-201 免費考試真題 (Q13-Q18):

問題 #13
When designing an application, there is a top-level Purchase Request case type and a child case type, Purchaser Order. Drag the policy options below into the correct box to associate them with the appropriate case type.

答案：C


問題 #14
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

答案：D

解題說明：
In a Multi-Org connection model, one Marketing Cloud instance can connect to multiple Salesforce CRM instances. However, once upgraded to Multi-Org, the setting is permanent and cannot be reverted. This is a critical consideration when planning long- term system architecture.


問題 #15
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?

答案：A,C

解題說明：
A (Use Data Designer in Contact Builder) is necessary because relationships must be created between data extensions in Contact Builder for Journey Builder to access and evaluate cross- data attributes.
B (Utilize Entry Data on a Decision Split) is required because Decision Splits use Entry Data or Contact Data attributes (made available via the relationships created).


問題 #16
Select available Webinar Scoring Rules

答案：B,C,D


問題 #17
Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.
What should a consultant recommend for segmentation?

答案：C

解題說明：
A Salesforce Report is the correct recommendation because it is the tool Sales Cloud users themselves can build and manage manually, directly within their familiar Salesforce interface, without needing any Marketing Cloud access or technical skill - critically, Salesforce Reports natively support combining both Lead and Contact records (through report types built for that combination), and once built, such a report can be directly selected as the target audience within Email Studio ' s Send Flow via Marketing Cloud Connect, which specifically supports sending to Salesforce Reports as an audience source. This directly satisfies the requirement that Sales Cloud users - not Marketing Cloud specialists - are the ones manually creating the segment. Automation Studio (A) and Salesforce Data Extensions or Synchronized Data Extensions (D, B) all require Marketing Cloud-side configuration, SQL knowledge, or Contact Builder access to build and maintain
- none of which are accessible or manageable directly by Sales Cloud users working purely within their own CRM interface, working against the explicit ' Sales Cloud users to manually create ' requirement. The Salesforce Report send-flow integration is specifically designed for exactly this kind of CRM-user-driven, cross-object (Lead and Contact) audience creation. Reference: Marketing Cloud Connect Send Flow, Salesforce Report Audiences.


問題 #18
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