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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Interaction Studio8%- Integration with other Marketing Cloud modules
- Real-time interaction management
- Personalization and decisioning capabilities
Journey Orchestration25%- Journey design and best practices
- Activities and decision splits
- Reporting and performance analysis
- Entry sources and audience evaluation
- Comparison between Datorama and Google Analytics
Mobile (SMS/Push)13%- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
- MobileConnect features and capabilities
- Mobile Studio configuration and usage
Triggers7%- Event-driven automation
- Data extension and trigger management
- SOAP and REST API triggers
Social Studio10%- Social media publishing and engagement
- Content management and moderation
- Social analytics and reporting
Ad Studio12%- Audience targeting and segmentation
- Campaign management and optimization
- Integration with advertising platforms
Einstein for Marketing Cloud23%- Einstein Copy Insights
- Einstein Engagement Scoring
- Einstein Engagement Frequency
- Send Time Optimization
- AI-powered personalization and prediction

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q51-Q56):

NEW QUESTION # 51
How does Interaction Studio unify anonymous and known identities?

Answer: D


NEW QUESTION # 52
What is the primary function of Einstein Copy Insights?

Answer: B


NEW QUESTION # 53
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Answer: B


NEW QUESTION # 54
In which place can the facebook ad campaign be viewed when created in ad studio?

Answer: A


NEW QUESTION # 55
Which two functions does Einstein Copy Selection do for marketing campaigns?

Answer: A,C


NEW QUESTION # 56
......

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