MCE-Con-201 - Salesforce Certified Marketing Cloud Engagement Consultant–Professional Braindump Free

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Data Management and Integration	- Integration concepts 1. API integrations 2. Salesforce CRM integration - Data Extensions and Contact Builder 1. Import and extract activities 2. Data modeling and relationships
Topic 2: Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Data model concepts (Contacts, Subscribers, Leads) 2. Marketing Cloud architecture overview
Topic 3: Automation and Journey Orchestration	- Automation Studio 1. Automation workflows 2. Data extension automation processes - Journey Builder 1. Decision splits and engagement steps 2. Journey configuration and entry sources
Topic 4: Email Marketing and Content Creation	- Email Studio capabilities 1. Email design and content building 2. Content Builder assets and management - Personalization and dynamic content 1. AMPscript basics 2. Dynamic content rules
Topic 5: Tracking, Reporting, and Optimization	- Optimization practices 1. Deliverability best practices 2. A/B testing concepts - Analytics and reporting 1. Campaign performance analysis 2. Email tracking metrics

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q23-Q28):

NEW QUESTION # 23
When designing an application, there is a top-level Purchase Request case type and a child case type, Purchaser Order. Drag the policy options below into the correct box to associate them with the appropriate case type.

A. Repeat Settings
B. Loop Settings
C. Automation Criteria
D. Repeat Rule

Answer: D

NEW QUESTION # 24
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Answer: A

NEW QUESTION # 25
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if the patient was sent a reminder email. What solution could be recommended?

A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey which activates a reminder and updates the record in CRM.
C. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
D. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Answer: C

Explanation:
Option B uses a Salesforce CRM Date-Based Entry Source in Journey Builder, which is designed exactly for these kinds of time-based communications triggered off of Salesforce object records (such as Appointment__c). This entry source allows Marketing Cloud to initiate a Journey X days before a date field, and execute native Salesforce activities (such as updating the record when the message is sent).
You can enter contacts into a journey before or after a specific date in a CRM object.
You can configure the journey to start at a specific time of day, such as 10:00 AM.
You can use the Salesforce Update Contact Activity within the Journey to update fields on the original record.

NEW QUESTION # 26
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Answer: A,D

NEW QUESTION # 27
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
B. Create a new automation rule.
C. Create a new segmentation rule.
D. Add a completion action to the form the prospects completed to register for the webinar.

Answer: B

NEW QUESTION # 28
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