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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- Data visualization
- KPI selection
Mobile (SMS/Push)
Cross-Channel Marketing Strategies and Tactics- Channel selection
- Multi-touch attribution
- Campaign planning
Social Studio
Interaction Studio
Einstein for Marketing Cloud22.5%
Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Change management
- Stakeholder management
Ad Studio
Distributed Marketing
Leveraging Customer Data and Analytics for Personalization- Predictive modeling
- Segmentation
- Data management
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- API integrations
- Data synchronization
Triggers
Journey Orchestration

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q80-Q85):

NEW QUESTION # 80
What is true about shared entry event.

Answer: B


NEW QUESTION # 81
How are profiles merged In IS:

Answer: C


NEW QUESTION # 82
Where would you add a topic profile

Answer: D

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:


NEW QUESTION # 83
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

Answer: B


NEW QUESTION # 84
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching


NEW QUESTION # 85
......

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