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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q155-Q160):

NEW QUESTION # 155
How many Social Posting Connectors is it possible to create

A. You can create as many Social Posting connectors as you want
B. You can ' t use any Social Posting connector
C. Many but only one type
D. One each type

Answer: A

NEW QUESTION # 156
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Salesforce Connector User has 'Read1 permission to the custom object
B. Export all the data and assets from the existing tool
C. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
D. Install the Salesforce AppExchange Package and verify the Salesforce connector

Answer: B

NEW QUESTION # 157
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Einstein Behavior Scoring
B. Marketing Cloud Account Engagement Business Units
C. Einstein Campaign Insights
D. Einstein Lead Score

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

NEW QUESTION # 158
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
B. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
C. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
D. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Answer: D

NEW QUESTION # 159
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
B. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
D. Marketing Cloud Account Engagement will give you content ideas for each landing page.

Answer: A

NEW QUESTION # 160
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