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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 2: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Topic 3: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 4: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 5: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q104-Q109):

NEW QUESTION # 104
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history metrics related lists to campaign page layouts.
B. Add engagement history activity related lists to lead & contact page layouts.
C. Add engagement history lightning component to lead & contact page layouts.
D. Add emails to campaign start displaying engagement history metrics on campaigns.

Answer: B

NEW QUESTION # 105
How could LenoxSoft benefit from Engage Reports?

A. Users can analyze form submission performance for the prospects they have emailed.
B. Sales Managers can receive desktop notifications for their teams' email activities.
C. Users can analyze the performance of their templated and non-templated emails.
D. Sales Managers can analyze lead information like prospect activity, scores, and grades.

Answer: C

NEW QUESTION # 106
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
B. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

Answer: A

NEW QUESTION # 107
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
B. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

Answer: B

NEW QUESTION # 108
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. Salesforce Model
B. First Touch Model
C. Even Attribution Model
D. Last Touch Model

Answer: D

NEW QUESTION # 109
......

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