Marketing-Cloud-Personalization Latest Dumps Questions - Valid Marketing-Cloud-Personalization Exam Forum

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| Section | Weight | Objectives |
|---|
| Topic 1: Segmentation | 18% | - Segment rules and filters - Goals and reporting - Journey Builder segment listener - Export segments
|
| Topic 2: Activation | 18% | - Email and mobile campaigns - Server-side campaigns - A/B Testing
|
| Topic 3: Solution Overview | 16% | - Marketing Cloud Personalization fundamentals - Real-time Interaction Management (RTIM) value and use cases - Core components and terminology
|
| Topic 4: Sitemap | 18% | - Catalog and page mapping - Content zones - Web SDK implementation - Unified customer profile
|
| Topic 5: Setup & Administration | 6% | - User attributes and identity system - Initial platform setup
|
| Topic 6: Einstein Capabilities | 10% | - Einstein recipes - Ingredients and recommendation tuning
|
| Topic 7: Data Integration | 14% | - Data flows in and out of Marketing Cloud Personalization - ETL feed system - Salesforce Connector - Event API
|
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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q96-Q101):
NEW QUESTION # 96
What three things does a developer code in web template?
- A. Defining what can be configured in a campaign
- B. Client side instructions for rendering
- C. Set the control group percentage
- D. Campaign qualification rules
- E. HTML and CSS for controlling appearance
Answer: B,E
NEW QUESTION # 97
The Sitemap is implemented to manage which channel solution?
- A. Web
- B. Server-side
- C. Mobile
- D. Email
Answer: A
NEW QUESTION # 98
Which three components of a recipe are optional when configuring a new algorithm?
- A. Variation
- B. Decisions
- C. Boosters
- D. Exclusions
- E. Ingredients
Answer: A,C,D
Explanation:
When configuring a new recipe algorithm, the following components are optional:
* Boosters (Answer D):
* Allows prioritizing specific items based on business goals, such as promoting higher-margin products.
* Exclusions (Answer E):
* Filters out certain items or categories from being recommended.
* Variation (Answer C):
* Enables A/B testing by creating multiple variations of a recipe to optimize performance.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration
NEW QUESTION # 99
What is the best practice naming convention for attributes?
- A. lowerCamelCase
- B. UpperCamelCase
- C. Upper_snake_case
- D. Lower_snake_case
Answer: B
NEW QUESTION # 100
How does a marketer perform an A/B test in Web Campaigns?
- A. Create multiple events
- B. Create multiple experiences
- C. Create multiple web templates
- D. Create multiple web campaigns
Answer: B
NEW QUESTION # 101
......
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