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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Member Management | 15% | - Understand the Member Enrollment Process - Manage Member Statuses and Data Privacy - Configure Member Types and Member Accounts |
| Topic 2: Promotions & Rewards | 25% | - Understand Voucher Management - Define rewards and benefit catalogs - Configure Loyalty Promotions |
| Topic 3: Currencies & Points | 20% | - Configure Qualifying and Non-Qualifying currencies - Manage expiration policies for points - Define Rules for earning and redeeming points |
| Topic 4: Integration & Data Model | 15% | - Understand the Loyalty Management Data Model - Use APIs for Loyalty Management - Integrate with Salesforce CDP (Customer Data Platform) |
| Topic 5: Loyalty Program Design & Setup | 25% | - Understand the business requirements and configure the Loyalty Program - Define and configure Loyalty Tiers - Configure program types (B2B, B2C, B2B2C) |
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NEW QUESTION # 76
What three types of vouchers can be configured in Loyalty Management?
Answer: C,D,E
Explanation:
In Salesforce Loyalty Management, the types of vouchers that can be configured include:
* Promo Code (A): This voucher type allows members to redeem a code for a specific offer or discount, typically used in marketing promotions and online purchases.
* Discount Percentage (B): This type of voucher provides a percentage-based discount on products or services, offering flexibility in creating varied promotional offers for loyalty program members.
* Fixed Value (C): Fixed Value vouchers offer a specific monetary value that can be applied as a discount or credit towards purchases, providing a straightforward benefit to loyalty program members.
The option D, "Gift Card," and E, "Product or Service," while potentially part of a loyalty program's offerings, are not classified as voucher types within the standard configurations of Salesforce Loyalty Management.
Vouchers are typically used for discounts or special offers rather than representing a stored monetary value or specific products/services.
The Salesforce Loyalty Management documentation would include detailed information on configuring and managing different types of vouchers, ensuring that loyalty program administrators can effectively create and offer a variety of benefits to meet their program's goals and member needs.
NEW QUESTION # 77
A hotel group has implemented a Loyalty Member Portal for its program members, but some members are experiencing issues accessing their Loyalty Program-specific records on the portal.
What should an Administrator do to ensure the Loyalty members can access Loyalty record information when using the portal?
Answer: B,C
Explanation:
To ensure Loyalty members can access their program-specific records on the Loyalty Member Portal, an Administrator should:
Using Experience Cloud sharing sets, specify Account as the object of your sharing set (A): Sharing sets in Experience Cloud allow you to define access rules for external users based on their relationship to records in Salesforce. Specifying Account as the object in a sharing set can enable portal users to access their Loyalty Program information if their portal user account is linked to their Account record in Salesforce.
For the Loyalty Member, 'Enable Customer User' on the Contact or 'Enable Partner User' on the Account (D): Enabling a Customer or Partner User on the Contact or Account associated with the Loyalty Member allows that individual to access the portal. This step is crucial for granting Loyalty Program members the ability to log in and view their Loyalty Program-specific information.
Options B and C, while related to portal access and user setup, do not directly address the specific requirement of accessing Loyalty Program information. Option E is also relevant but more focused on enabling self-registration and user creation/login processes rather than directly impacting access to Loyalty record information.
Salesforce documentation on Experience Cloud and Loyalty Management would provide guidance on setting up and configuring access for Loyalty Program members to view their information on a member portal, ensuring a seamless user experience.
NEW QUESTION # 78
Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement with the Loyalty program. The consultant needs to add a program partner.
Which fields are required to set up a partner?
Answer: C
NEW QUESTION # 79
Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.
What does the Salesforce Administrator have to do?
Answer: B
NEW QUESTION # 80
An Administrator must configure a tier point reset for a Loyalty Program to occur once every two years.
Which two setting does the Administrator need to consider in this scenario?
Answer: B
Explanation:
For configuring a tier point reset in Salesforce Loyalty Management that occurs once every two years, the administrator needs to consider:
The qualifying point reset date, period, and frequency are set on the tier group (B): This setting ensures that members' qualifying points are reset according to the specified schedule, in this case, every two years. This reset mechanism is crucial for maintaining the program's competitiveness and encouraging ongoing member engagement.
The option A, "The Loyalty tier group field is populated," is a prerequisite for tier management but not directly related to the reset settings. Options C and D, regarding the Currency type field, are not relevant to the tier point reset settings, as the reset pertains to the accumulation and expiration of qualifying points within the tier structure, not the currency type.
Salesforce Loyalty Management documentation would provide detailed instructions on configuring tier resets, including the impact of different settings on member tiers and how to communicate changes effectively to maintain member satisfaction and engagement.
NEW QUESTION # 81
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