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| Section | Weight | Objectives |
|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Use dynamic content and custom assets - Create personalized experiences across channels - Ensure consent and data privacy compliance
|
| Topic 2: Account Configuration | 20% | - Set up Salesforce Connector and data synchronization - Configure account settings, security, and governance - Manage business units, user roles, and permissions - Implement data management and compliance policies
|
| Topic 3: Reporting, Metrics and Analytics | 11% | - Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
|
| Topic 4: Lead Management | 14% | - Develop lead scoring and grading models - Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes
|
| Topic 5: Automating Business Processes | 17% | - Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic
|
| Topic 6: Evaluation and Strategy | 17% | - Assess existing systems and integration points - Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap
|
| Topic 7: Email Marketing | 10% | - Manage templates, assets, and content libraries - Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns
|
| Topic 8: Sales Emails and Alerts | 3% | - Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q171-Q176):
NEW QUESTION # 171
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Marketing Cloud Account Engagement Score field
- B. Marketing Cloud Account Engagement Grade field
- C. Einstein Behavior Score
- D. Einstein Lead Score
Answer: C
Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5
NEW QUESTION # 172
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of prospects, social post enagements and paid search reports month over month
- B. Monitor no of visitors, social post enagements and natural search reports month over month
- C. Monitor no of prospects, form submission and email open rate reports month over month
- D. Monitor no of visitors, form conversion and email click-through rate reports month over month
Answer: B
NEW QUESTION # 173
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
- A. Change the email address to a valid email address
- B. Clear the "Do Not Email" field on the prospect record
- C. Update the "Opt Out" field on the prospect record
- D. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
Answer: B
NEW QUESTION # 174
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. User Notifications
- B. Dynamic Content
- C. Email Templates
- D. User Signatures
- E. Social Posts
Answer: B,C,D
NEW QUESTION # 175
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
- A. The administrator does not have folder permissions to the email template folder.
- B. The administrator has not published the Email Template from a draft.
- C. The administrator does not have folder permissions to the Engagement Program.
- D. The administrator has not selected a sender for the Email Template.
Answer: B
NEW QUESTION # 176
......
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