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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Email performance metrics
- Tracking and reporting tools
Subscriber and Data Management- Subscription management and preferences
- Data import, segmentation, and contact management
- Subscriber lifecycle and data extensions
Email Marketing Best Practices- Compliance (CAN-SPAM, GDPR concepts)
- Email deliverability fundamentals
- List hygiene and engagement strategies
Content Creation and Delivery- Templates and AMPscript basics
- Email Studio and content builder usage
- Dynamic content and personalization
Marketing Automation and Journeys- Automation Studio concepts
- Journey Builder fundamentals

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q148-Q153):

NEW QUESTION # 148
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which featureprovides a way to automatically maintain a data extension's records?

Answer: C

Explanation:
The Data Retention Policy feature in Salesforce Marketing Cloud allows for the automatic deletion of records from a data extension after a specified period. For Northern Trail Outfitters, setting a Data Retention Policy to delete records after 30 days ensures that nonregistered customers' contact information is automatically removed, maintaining compliance withdata protection policies.
Reference: Salesforce Marketing Cloud Documentation on Data Retention Policies


NEW QUESTION # 149
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.

Answer: A

Explanation:
Content Detective is a tool in Salesforce Marketing Cloud that helps identify words, phrases, and patterns in email content that may trigger spam filters. Byrunning Content Detective before sending an email, the marketing team can get insights and suggestions on how to modify the content to avoid common spam triggers, improving email deliverability.
References:Salesforce Marketing Cloud Documentation on Content Detective


NEW QUESTION # 150
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Entry Event Settings


NEW QUESTION # 151
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

Answer: A

Explanation:
The Not Sent Tracking Extract in Salesforce Marketing Cloud provides detailed information about subscribers who were part of the send audience but did not receive the email. This extract can be configured in Automation Studio to automatically generate and analyze the list of subscribers who did not get the expected emails. Reference:Salesforce Marketing Cloud Documentation on Tracking Extracts.


NEW QUESTION # 152
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

Answer: B

Explanation:
To differentiate how each type of link performs in an email, Northern Trail Outfitters should add the
"linkname" tag to the HTML<a>element. The "linkname"tag helps track and differentiate the performance of various links by assigning unique identifiers to each link, which can then be analyzed in reporting.
Reference:
Salesforce Marketing Cloud Documentation: Link Tracking


NEW QUESTION # 153
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