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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q129-Q134):

NEW QUESTION # 129
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
B. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
C. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
D. For all prospects who have already matched, no new actions will be applied.

Answer: D

NEW QUESTION # 130
Select Assets that allow to Adjust prospects score

A. Engagement Programs
B. Tables
C. Automation Rules
D. PI Completion Actions
E. Segmentation Rules

Answer: A,C,D

NEW QUESTION # 131
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a list using a segmentation rule, then use completion actions on a form for the actions
B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create an automation rule with rules to segment the prospects and actions send the emails

Answer: B

NEW QUESTION # 132
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Clear the "Do Not Email" field on the prospect record
B. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
C. Update the "Opt Out" field on the prospect record
D. Change the email address to a valid email address

Answer: A

NEW QUESTION # 133
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing is only a good fit for certain industries.
B. Account-based marketing personalizes experiences for prospects.
C. Account-based marketing can be implemented in stages.
D. Account-based marketing completely replaces broad-based marketing.

Answer: B,C

NEW QUESTION # 134
......

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