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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 2: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 4: Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Topic 5: Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Topic 6: Lead Management | 24% | - Lists: types, capabilities and creation - Segmentation rules - Completion actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Page actions - Automation rules: components and use cases |
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NEW QUESTION # 240
What could cause standard sync actions from occurring?
Answer: D
Explanation:
All of the above options could cause standard sync actions from occurring. A large sync queue means that there are many prospects waiting to be synced between Marketing Cloud Account Engagement and Salesforce, which could delay or prevent the sync process. A connector that is not verified or has become unverified means that the authentication between Marketing Cloud Account Engagement and Salesforce has failed, which could interrupt the sync process. A Salesforce API limit that has been reached means that the number of API calls that Salesforce allows per day has been exceeded, which could stop the sync process34 Reference: 3: Salesforce Marketing Cloud Account Engagement Consultant Certification Flashcards4: Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Flashcards
NEW QUESTION # 241
Why should you set a form to Always Display?
Answer: C
Explanation:
Forms are web forms that capture prospect information and allow you to perform actions based on the form submission. You can set a form to Always Display, which means that the form will always show when someone returns to the page, even if they have already filled out the form before. This option is useful if you want to allow prospects to update their information or submit the form multiple times. Setting a form to Always Display does not affect the form conversion rate, prevent spammers from filling out the form, or ensure the prospect gets scored and graded. Those factors depend on other settings and criteria. Reference: Forms and Form Handlers, Form Display Options
NEW QUESTION # 242
What will undelete a prospect?
Answer: A,C
Explanation:
You can undelete a prospect if the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address or if the deleted prospect re-converts by filling out a form with the same email address. When you delete a prospect, they are removed from your Marketing Cloud Account Engagement account, but their record is not completely erased. You can restore them by importing them again or by having them fill out a form again, which will update their existing record and undelete them. However, you cannot undelete a prospect if they visit a web page, as this will not trigger any action on their record.
Answer B is incorrect because visiting a web page will not undelete a prospect, as explained above. Reference: Delete Prospects, Undelete Prospects
NEW QUESTION # 243
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
Answer: B
Explanation:
You cannot set up Marketing Cloud Account Engagement yourself to sync with Person Accounts. You need to contact Marketing Cloud Account Engagement support to enable this functionality, as it is not available by default. Person Accounts are a special type of account in Salesforce that combines the attributes of both accounts and contacts. To sync Marketing Cloud Account Engagement with Person Accounts, you need to follow some additional steps, such as enabling Person Account Syncing, creating Person Accounts instead of Leads, and adding Marketing Cloud Account Engagement data to Person Account layouts12 Reference: 1: Person Account Syncing with Salesforce2: What To Know Before Using Person Accounts in Marketing Cloud Account Engagement & Salesforce
NEW QUESTION # 244
How long does it take a drip program to start after unpausing it?
Answer: D
Explanation:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it. Reference: Drip Programs, Pause and Resume Drip Programs
NEW QUESTION # 245
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