MC-202 Certificate Exam, MC-202 Accurate Study Material

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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Marketing Automation26%- Build solutions in Journey Builder
- Recommend automation solutions
- Build solutions in Automation Studio
Subscriber and Data Management26%- Import and manage subscriber data
- Troubleshoot send and data issues
- Design and configure Data Extensions
- Configure segmentation tools
Content Creation and Delivery24%- Manage and organize campaign content
- Create and customize email content
- Select appropriate tools for sending
- Configure send settings
Insights and Analytics14%- Leverage analytics and Einstein features
- Analyze campaign performance
- Create and configure reports
Email Marketing Best Practices10%- Design effective emails and programs
- Subscriber acquisition and retention
- Evaluate deliverability factors

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q141-Q146):

NEW QUESTION # 141
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Automation Notification Settings


NEW QUESTION # 142
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

Answer: C

Explanation:
Datorama Reports in Salesforce Marketing Cloud provide a powerful way to explore and analyze large volumes of send data without needing to write SQL queries. By using the pivot table feature in Datorama Reports, NTO can dynamically filter, sort, and group their data in one view, making it easier to gain insights and analyze performance metrics.
References:
Salesforce Marketing Cloud Documentation:Datorama Reports


NEW QUESTION # 143
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

Answer: B

Explanation:
Reference:Salesforce Documentation - Interactive Email Forms


NEW QUESTION # 144
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

Answer: B

Explanation:
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.


NEW QUESTION # 145
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

Answer: B

Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud uses machine learning topredict which subscribers are most likely to engage with email content. For a new product launch, this tool can help Northern Trail Outfitters (NTO) target their most loyal subscribers by providing insights into subscriber behavior and engagement patterns. By focusing on the most engaged audience, NTO can increase the effectiveness of their marketing campaigns and drive higher engagement and conversions for the new product.
Reference:
Salesforce Marketing Cloud Documentation: Einstein Engagement Scoring


NEW QUESTION # 146
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