MC-202試験の準備方法|便利なMC-202模擬試験試験|ハイパスレートのSalesforce Certified Marketing Cloud Email Specialist資格専門知識

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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Content Creation and Delivery24%- Manage and organize campaign content
- Select appropriate tools for sending
- Configure send settings
- Create and customize email content
Marketing Automation26%- Build solutions in Journey Builder
- Recommend automation solutions
- Build solutions in Automation Studio
Insights and Analytics14%- Leverage analytics and Einstein features
- Create and configure reports
- Analyze campaign performance
Subscriber and Data Management26%- Import and manage subscriber data
- Configure segmentation tools
- Design and configure Data Extensions
- Troubleshoot send and data issues
Email Marketing Best Practices10%- Design effective emails and programs
- Subscriber acquisition and retention
- Evaluate deliverability factors

>> MC-202模擬試験 <<

MC-202資格専門知識 & MC-202模擬問題集

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Salesforce Certified Marketing Cloud Email Specialist 認定 MC-202 試験問題 (Q118-Q123):

質問 # 118
Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

正解:B

解説:
Einstein EngagementScoring provides insights into how changes, such as the color of a CTA button, impact the likelihood of subscribers engaging with emails. It uses predictive analytics to score and segment subscribers based on their engagement behaviors, allowing marketersto see the lift in engagement metrics like click-through rates.
Reference:Salesforce Marketing Cloud Documentation on Einstein Engagement Scoring


質問 # 119
A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

正解:B

解説:
When a global template is moved to the shared folder and needs to be used across all business units whilemaintaining branding standards, selecting the "Edit Globally" permission option ensures that the template can be edited at the top level. This permission allows for updates to be made centrally, which are then propagated across all instances where the template is used, ensuring consistency and adherence to branding guidelines.
Reference:
Salesforce Marketing Cloud Documentation: Sharing Templates


質問 # 120
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

正解:C

解説:
To import an encrypted file and decrypt it into a data extension, you should use the 'Manage File' activity within the File Transfer functionality of Automation Studio. This activity allows you to handle file decryption during the import process, ensuring that the data is securely imported and decrypted for use in your data extension.
References:Salesforce Marketing Cloud Documentation on FileTransfer


質問 # 121
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

正解:B

解説:
Creating a data filter on the data extension is a low-code solution that allows marketers to segment their audience based on specific criteria. In this case, themarketer can easily filter subscribers aged 64 to 65 who are opted into email. Data filters are part of Salesforce Marketing Cloud's standard tools for segmentation and are explained in detail in the platform's documentation on creating and managing data filters.


質問 # 122
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

正解:A

解説:
Reference: Salesforce Marketing Cloud Documentation on Automation Notification Settings


質問 # 123
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