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| Section | Weight | Objectives |
|---|
| Topic 1: Program Automation | 20% | - Multi-wave and triggered messaging - Program testing and deployment - Program Canvas workflow design
|
| Topic 2: Data Management | 25% | - Data imports, exports, and Connect integration - Filter Designer and audience segmentation - Profile lists and data model
|
| Topic 3: Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Preference centers and forms - Creating and managing campaigns
|
| Topic 4: Reporting and Integrations | 10% | - Standard and custom reports - Troubleshooting common issues - API and third-party integrations
|
| Topic 5: Account Administration and Setup | 20% | - Account configuration and initial setup - Domain and deliverability setup - Security and access management
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q30-Q35):
NEW QUESTION # 30
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- B. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- C. In the SMS campaign message designer, enable conversion tracking.
- D. You must purchase Premium tracking in order to support link tracking in Responsys.
- E. In the SMS campaign message designer, you must enable link tracking for the campaign.
Answer: A,B,C,E
NEW QUESTION # 31
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- B. You should test all links manually.
- C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
Answer: C
NEW QUESTION # 32
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. FNAME ($CONTACTS)
- B. #FNAME. CONTACTS
- C. $CONTACTS.FNAME
- D. $ {CONTACTS.FNAME}
Answer: C
NEW QUESTION # 33
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- B. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- C. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
Answer: B
NEW QUESTION # 34
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
Answer: C
NEW QUESTION # 35
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