MCAE-Con-201 Dumps PDF: Salesforce Certified Marketing Cloud Account Engagement Consultant & MCAE-Con-201 Test Questions & Salesforce Certified Marketing Cloud Account Engagement Consultant Dumps Torrent

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	20%	- Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 2: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions
Topic 3: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 4: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content
Topic 6: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q208-Q213):

NEW QUESTION # 208
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Send using the form's completion actions.
B. Send using a segmentation rule.
C. Send using an automation rule
D. Use a dynamic list to use as a recipient list on an email send.

Answer: A

NEW QUESTION # 209
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar & Event invite. Registrations & Attendance
B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
C. Webinar & Event Registrations & Attendance
D. Only Webinar & Event Attendance

Answer: B

NEW QUESTION # 210
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a suppression list for the program.
B. Make a segmentation rule for the program.
C. Make a recipient list for the program.
D. Make a repeating engagement program.

Answer: C,D

NEW QUESTION # 211
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
B. Create a new segmentation rule.
C. Create a new automation rule.
D. Add a completion action to the form the prospects completed to register for the webinar.

Answer: C

NEW QUESTION # 212
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
C. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
D. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 213
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