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| Section | Weight | Objectives |
|---|---|---|
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Segmentation rules - Lists: types, capabilities and creation - Page actions - Completion actions - Automation rules: components and use cases |
| Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
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NEW QUESTION # 299
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''name@companyname.com" is captured on their form.
Which data format is recommended for the email field?
Answer: D
Explanation:
The recommended data format for the email field to ensure that only a prospect's company email address with the format of ''name@companyname.com" is captured on their form is "Emails not from ISPs and free email providers". This option will validate that the email address entered by the prospect is not from a common internet service provider (ISP) or a free email provider, such as Gmail, Yahoo, or Hotmail. This option will help you filter out personal or invalid email addresses and capture more accurate and qualified leads
NEW QUESTION # 300
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
Answer: B
Explanation:
If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. Reference: Account Engagement Campaign Reporting
NEW QUESTION # 301
When are visitors converted to prospects?
Answer: C
Explanation:
Visitors are anonymous web browsers who have interacted with your online marketing content, such as your website, landing pages, or custom redirects. Visitors are converted to prospects when they fill out a form or form handler, which captures their email address and other information. Filling out a form or form handler is the only way to convert a visitor to a prospect. Running through completion actions, matching an automation rule, or visiting a Marketing Cloud Account Engagement landing page do not convert visitors to prospects, unless they also fill out a form or form handler on those pages. Reference: Visitors and Prospects, Forms and Form Handlers
NEW QUESTION # 302
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
Answer: B
Explanation:
According to the Salesforce documentation, the editions of Salesforce that can sync with Marketing Cloud Account Engagement are: C) Professional Edition and higher. A sync between Salesforce and Marketing Cloud Account Engagement is a feature that allows users to connect and exchange data between the two platforms, such as leads, contacts, accounts, campaigns, or opportunities. A sync between Salesforce and Marketing Cloud Account Engagement can be configured by the administrator in the connector settings, and it can be customized for different objects, fields, or actions. A sync between Salesforce and Marketing Cloud Account Engagement can help users to keep their data consistent and accurate, to automate their sales and marketing processes, and to measure and optimize their performance and results. A sync between Salesforce and Marketing Cloud Account Engagement can be done with different editions of Salesforce, depending on the features and functionalities that the user needs. The editions of Salesforce that can sync with Marketing Cloud Account Engagement are: Professional Edition, Enterprise Edition, Unlimited Edition, and Performance Edition. These editions of Salesforce can sync with Marketing Cloud Account Engagement, and they can also access additional features, such as custom objects, multiple scoring categories, or B2B Marketing Analytics. The edition of Salesforce that cannot sync with Marketing Cloud Account Engagement is: Standard Edition. This edition of Salesforce does not have the ability to sync with Marketing Cloud Account Engagement, and it does not have access to the additional features that the other editions have. Therefore, the user needs to upgrade to a higher edition of Salesforce if they want to sync with Marketing Cloud Account Engagement and use the advanced features. Reference: Salesforce documentation
NEW QUESTION # 303
What factors are involved with and determine email deliverability?
(Choose 2)
Answer: A,D
Explanation:
Email deliverability is the measure of how successfully your emails reach the inbox of your recipients without bouncing or being marked as spam. Email deliverability depends on several factors, such as your sender reputation, your email content, and your email authentication. Two of the most important email authentication methods are Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). SPF is a protocol that allows you to specify which IP addresses are authorized to send emails from your domain. DKIM is a protocol that allows you to digitally sign your emails with a private key and verify them with a public key published in your domain's DNS records. Both SPF and DKIM help prevent email spoofing and phishing, and improve your sender reputation and deliverability
NEW QUESTION # 304
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