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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Lead Management- Prospect lifecycle and grading/segmentation
  • 1. Lead qualification and scoring model configuration
    • 2. Sync behavior with Salesforce CRM
      Account Engagement Fundamentals- Platform architecture and key concepts
      • 1. Business units and org structure
        • 2. Account Engagement (Pardot) objects and data model
          Email Marketing and Engagement- Email creation and delivery
          • 1. Deliverability and sender reputation management
            • 2. Email templates and dynamic content usage
              Automation and Campaigns- Automation tools
              • 1. Engagement Studio programs
                • 2. Automation rules and completion actions
                  Reporting and Administration- Analytics and system configuration
                  • 1. Campaign reporting and ROI tracking
                    • 2. User roles, permissions, and setup configuration

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q185-Q190):

                      NEW QUESTION # 185
                      LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
                      State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

                      Answer: D


                      NEW QUESTION # 186
                      LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

                      Answer: C


                      NEW QUESTION # 187
                      LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
                      Which two actions should be taken to achieve this?
                      Choose 2 answers

                      Answer: A,C

                      Explanation:
                      https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                      Engagement_automation_page_actions.htm & type=5


                      NEW QUESTION # 188
                      LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
                      How could these requirements be met?

                      Answer: A


                      NEW QUESTION # 189
                      What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

                      Answer: C


                      NEW QUESTION # 190
                      ......

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