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| Section | Weight | Objectives |
|---|---|---|
| Strategies and Design | 16% | - Align loyalty solutions with business needs and requirements - Apply implementation best practices - Design loyalty architecture and solution overview - Define points, redemption processes and benefit structures - Plan promotion lifecycle and marketing strategies |
| Loyalty Program and Process Configuration | 52% | - Build analytics and reporting dashboards - Manage member profiles, enrollment and status - Establish access controls and permissions - Configure core loyalty program features - Define experiential rewards and promotions - Set up tier models, levels and rules - Configure partner management and incentives |
| On-Going Loyalty Management | 10% | - Leverage mobile and advanced features - Monitor program performance and optimize campaigns - Resolve operational and service issues - Manage deployment across sandbox and production |
| Integration | 22% | - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud - Use API templates and data exchange standards - Connect with Salesforce CDP and external systems |
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NEW QUESTION # 47
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
Answer: B,D,E
Explanation:
To complete the integration between Loyalty and B2C Commerce Cloud using the reference cartridge, the steps required are:
Configure Loyalty Program preferences for B2C Commerce Site (A): This involves setting up specific preferences and configurations within B2C Commerce Cloud to align with the Loyalty Program's requirements.
Configure connected app named B2C Loyalty Connector (C): This step involves setting up a connected app within Salesforce to facilitate secure communication and data exchange between Loyalty Management and B2C Commerce Cloud.
Add Loyalty Management for Commerce Cartridge (E): This involves installing the specific cartridge within B2C Commerce Cloud that integrates with Salesforce Loyalty Management, enabling the Commerce site to utilize loyalty program features.
These steps ensure a seamless integration between Salesforce Loyalty Management and B2C Commerce Cloud, allowing for a unified customer experience across commerce and loyalty program interactions.
NEW QUESTION # 48
Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.
What does the Salesforce Administrator have to do?
Answer: D
Explanation:
For traceability of every order transaction in the Loyalty Management app, the Salesforce Administrator should utilize the standard Order Lookup field of the Transaction Journal Object. This field is designed to create a direct relationship between a loyalty transaction and the corresponding commerce order, enabling clear visibility and tracking of how each order impacts loyalty points and member accounts. This setup ensures that every purchase made by Loyalty members that earns points is directly linked and traceable in the Loyalty Management application, facilitating easier tracking and management of member transactions.
NEW QUESTION # 49
A new segment in Customer Data Platform (CDP) will be used for sending notification emails to members with the following requirements: - The mail is sent on the first day of the month to the members that will have their membership expire at the end of the same month, starting from the 1st of April to 30th of June
- member's expiry-date are standardized to the last day of the month.
Which two configuration options below should be used for the new segment to fulfill this segmentation requirement?
Answer: B,D
Explanation:
For this segmentation requirement, the key is to identify members whose membership will expire at the end of the current month and to ensure the segment is refreshed daily within the specified date range.
Option B is correct because using "This Month" for the "Membership Expiry Date" attribute will accurately segment members whose memberships expire at the end of the current month.
Option D is also correct because setting the "Publish Schedule" to "24 hours" ensures the segment is refreshed daily, capturing new members meeting the criteria as the month progresses. The "Start Date" and "End Date" should be set from the 1st of April to 30th of June to match the requirement.
Option A is not suitable because "Don't Refresh" would prevent the segment from updating daily, which is necessary to capture new members as their membership expiry dates become relevant.
Option C using "Next Number of days" = 30 might incorrectly include members whose memberships expire in the next 30 days from the current date, not specifically at the end of the current month.
NEW QUESTION # 50
Which set of features should a Consultant check before setting up expanded partner management?
Answer: D
Explanation:
Before setting up expanded partner management in Salesforce Loyalty Management, a Consultant should verify the following features are available:
* Option C:An " Advanced " license, which typically provides a broader set of functionalities and capabilities within Salesforce applications, including Loyalty Management.
* " PostPaid Billing Type, " indicating the billing arrangement with partners, which is relevant for managing financial transactions within the Loyalty Program.
* " Partner Ledgers, " which are necessary for tracking financial transactions and point exchanges with partners.
* " Partner Conversion Factor for Currencies, " enabling the management of loyalty points and currency conversion across different geographies and partner locations.
These features collectively support the expanded management of partner relationships within the Loyalty Program, including financial transactions, point conversions, and international operations.
Reference: Salesforce Loyalty Management documentation on partner management provides insights into the features and configurations required for setting up and managing complex partner relationships within Loyalty Programs.
NEW QUESTION # 51
Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
How can the Salesforce Administrator set up this expiration model?
Answer: B
Explanation:
To set up an expiration model based on activity after the last accrual transaction in a points-based Loyalty Program at Universal Container, the Salesforce Administrator should Set up Expire Activity Based Non-Qualifying Points (C). This expiration model allows non-qualifying points to expire after a certain period of inactivity, meaning no new accrual transactions occur within that timeframe. It encourages ongoing engagement from Loyalty Program members by incentivizing regular transactions to keep their non-qualifying points active.
Option A (Expire Activity Based Qualifying Points) pertains to qualifying points, which are typically used for tier progression and may have different expiration criteria. Option B (Expire Fixed Non-Qualifying Points) refers to a fixed expiration model that does not consider member activity. Option D (Set up Reset Qualifying Points) involves resetting qualifying points, which is a different concept from expiration based on activity.
Salesforce documentation on Loyalty Management would provide insights into configuring various expiration models for points within a Loyalty Program, including activity-based expiration to foster continuous member engagement and transactional activity.
NEW QUESTION # 52
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