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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q190-Q195):

NEW QUESTION # 190
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Sales User
B. Marketing
C. Sales Manager
D. Administrator

Answer: A

NEW QUESTION # 191
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A. Start a company blog and promote a few high-quality pieces of content.
B. Focus on creating as much content as possible.
C. Hire an agency to create content.
D. Post content from other websites on your own site.

Answer: A

NEW QUESTION # 192
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Completion action on the form submission
B. Automation rule based on the form submission
C. Dynamic list based on the form submission
D. Segmentation rule based on the form submission

Answer: A

Explanation:
Explanation
https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/

NEW QUESTION # 193
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector cannot be linked directly to an MCC account.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
D. They should ensure their URL structures can handle parameters before verifying the connector.

Answer: C

NEW QUESTION # 194
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send an operational email to all prospects.
B. Send Engage emails to all prospect who are opted in.
C. Send an automated operational email to all prospects.
D. Send a list email to all prospects who are opted in.

Answer: A

NEW QUESTION # 195
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