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| Section | Weight | Objectives |
|---|---|---|
| Architecture Design | 18% | - Design multi-cloud solution architecture - Illustrate interactions between Salesforce clouds and third-party systems - Address security, compliance, and data residency requirements |
| Data Models and Management | 25% | - Define data models and relationships across systems - Manage data quality, migration, and lifecycle - Plan data integration, synchronization, and governance |
| Integration Strategy | 23% | - Design secure, scalable, and high-performance integrations - Select integration patterns and APIs - Evaluate tools, middleware, and custom development needs |
| Functional Capabilities and Business Value | 7% | - Recommend suitable Salesforce products for business processes - Evaluate product features and business outcomes - Map customer journeys to B2C solutions |
| Discovery and Customer Success | 27% | - Facilitate customer engagement and requirements gathering - Validate architecture, systems of record, and risks - Define success criteria and implementation roadmap |
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NEW QUESTION # 152
Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic content from multiple sources.
How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?
Answer: C
Explanation:
Synchronized Data Sources are a feature that allows accessing and integrating data from Sales Cloud or Service Cloud into Marketing Cloud for use in marketing activities. Synchronized Data Sources can help automate the data synchronization process and ensure that data is consistent and up-to-date across different Salesforce platforms. To ensure the expected data is available within Marketing Cloud, a Solution Architect should utilize Synchronized Data Sources within Marketing Cloud.
NEW QUESTION # 153
A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?
Answer: D
Explanation:
The Journey Membership Lightning component is a pre-built component that displays the journeys that a contact is in and their status in each journey. It can be added to the Contact Page Layout in Service Cloud using the Marketing Cloud Connect Managed Package, which enables integration between Service Cloud and Marketing Cloud. References: https://help.salesforce.com/s/articleView?id=sf.
mc_co_journey_membership_lightning_component.htm&type=5 https://help.salesforce.com/s/articleView?
id=sf.mc_co_marketing_cloud_connect.htm&type=5
NEW QUESTION # 154
Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers
Answer: B,D,E
Explanation:
Salesforce Connect is a feature that allows accessing and integrating external data from various sources without copying or storing it in Salesforce. Salesforce Connect uses external objects and external data sources to create a virtual data model that can be used in Salesforce applications and tools. The justifications for using Salesforce Connect in this solution are:
* Need access to all external data in near real-time. Salesforce Connect allows accessing external data from ERP or other systems in near real-time, without any delays or synchronization issues. This ensures that the data is always up-to-date and consistent across systems.
* The external data is changing frequently. Salesforce Connect allows reflecting any changes or updates made to the external data in ERP or other systems immediately in Salesforce, without requiring any manual intervention or batch processes. This ensures that the data is always accurate and reliable across systems.
* Need real-time access to a small fraction of external data. Salesforce Connect allows accessing only a small fraction of external data that is relevant and needed for a specific use case, such as displaying customer order history or details. This reduces network overhead and improves performance.
Option A is incorrect because accessing external data using workflows and triggers is not possible or supported with Salesforce Connect. Option C is incorrect because integrating external data without writing custom code is not a justification for using Salesforce Connect, as it may require some custom code or configuration depending on the data source and use case. References:
* https://help.salesforce.com/s/articleView?id=sf.datacloud_connect_overview.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.datacloud_connect_considerations.htm&type=5
NEW QUESTION # 155
A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.
Which two actions are needed to enable an Abandoned Cart Journey?
Choose 2 answers
Answer: B,C
Explanation:
* A is correct because integrating product, order, and customer data feeds into Marketing Cloud Data Extensions is a prerequisite for enabling an Abandoned Cart Journey. Data Extensions are tables that store data in Marketing Cloud and can be used to define audience segments and personalize messages.
* D is correct because implementing the Marketing Cloud collect.js through the storefront by using the Connector's reference implementation is a prerequisite for enabling an Abandoned Cart Journey. The collect.js script tracks customer behavior on the storefront and sends data to Marketing Cloud using the Connector cartridge.
* B is incorrect because integrating product, order, and customer data feeds into Service Cloud objects is not needed for enabling an Abandoned Cart Journey. Service Cloud objects are used to store data in Service Cloud and can be used to manage customer service cases and interactions.
* C is incorrect because using Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud is not needed for enabling an Abandoned Cart Journey. Mulesoft is a platform that provides integration solutions for various systems and applications.
References:
* : https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration.htm&type=5
* : https://help.salesforce.com/s/articleView?id=sf.mc_co_web_and_mobile_analytics_tracking.
htm&type=5
NEW QUESTION # 156
A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers
Answer: B,D
Explanation:
B: Using a Salesforce record ID as a single unique identifier to apply across channels and clouds can help ensure GDPR compliance by enabling data portability, deletion, and anonymization across systems. This can also reduce data duplication and improve data quality. D. Setting field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud can help ensure GDPR compliance by protecting sensitive data from unauthorized access or disclosure. This can also help meet the requirements of data minimization and pseudonymization. References:
* https://trailhead.salesforce.com/en/content/learn/modules/gdpr_basics/gdpr_basics_principles
* https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_security.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.field_level_encryption.htm&type=5
NEW QUESTION # 157
......
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