Marketing-Cloud-Account-Engagement-Consultant Mock Exams | Latest Marketing-Cloud-Account-Engagement-Consultant Demo

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Automation and Campaigns	17%	- Monitor and optimize automation performance - Build automation rules and engagement programs - Configure CRM campaigns and campaign influences - Implement multi-channel journey orchestration - Create completion actions and decision points
Data Management	18%	- Implement data segmentation strategies - Manage data imports and exports - Design and implement data schemas - Configure CRM sync and field mappings - Configure custom fields and objects - Set up duplicate management and data quality rules
Account Engagement Setup	15%	- Implement folder structure and naming conventions - Configure IP warming and deliverability settings - Set up user roles and permissions - Configure Business Units and security settings - Set up tracking and analytics configurations
Discovery and Scoping	15%	- Define project scope and success metrics - Understand business objectives and requirements - Assess current marketing technology stack - Identify key stakeholders and decision-makers - Conduct gap analysis
Email Marketing	18%	- Configure email authentication (DKIM, SPF, DMARC) - Create and manage subscriber lists - Implement preference centers and unsubscribe management - Implement dynamic content and personalization - Design responsive email templates - Optimize email deliverability
Lead Generation and Nurturing	17%	- Configure progressive profiling - Build nurture programs and drip campaigns - Implement lead capture and scoring models - Create grading rules and segmentation - Design and configure landing pages and forms

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q187-Q192):

NEW QUESTION # 187
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
B. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
C. Automation rules with attended webinar and remove action
D. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
E. Automation Rule with blank critera and add action &

Answer: E

NEW QUESTION # 188
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Review existing forms and landing pages to understand what data needs to be collected.
B. Filter existing prospect records to see which custom fields have the most data.
C. Pull a report of the data they intend to use for segmentation purposes.
D. Ask their accounting team to review and select the five most helpful fields.

Answer: A,C

NEW QUESTION # 189
Which one is Marketing Cloud Account Engagement Event Connector

A. TheEvents
B. EventMe
C. Eventbrite
D. Eventor

Answer: C

NEW QUESTION # 190
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content
B. Send emails using dynamic content based on prospect account fields
C. Send five emails exactly seven days apart, without any following steps
D. Send highly targeted content first, followed by less targeted content

Answer: B

NEW QUESTION # 191
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
D. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

Answer: C

NEW QUESTION # 192
......

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